Retailing

Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.

3 Lead Nurturing Email Strategies

When it comes to your email marketing strategy, it pays off to play the long game. Especially around the holidays, it can be tempting to focus most of your email marketing efforts on flashy…

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…

6 Tips for Throwing the Best Holiday Open House

From Pumpkin Spice Lattes to LED-powered sweaters to radio stations that play all holiday music all the time, it doesn’t take much to send people into a festive frenzy. Lighting showrooms across the…

At Home Today

In this issue, we’re diving into the topic of “today’s homes,” tackling how we live in this day and age and the products that help us do so.   In gathering content for the issue, I was pleasantly…

New Study Shows Personalization Matters

The easiest way to turn away a customer is to frustrate them, and it sounds like a lot of customers are frustrated with retailers. According to the 2017 State of Personalization report from customer…

Tackling the Scary Topic of Tax Reform

On Halloween, it seems fitting to talk about a topic that everyone seems to fear and dread: taxes. In May, tax reform was the next topic House and Senate Republicans planned to tackle after…

Pendant Perfect

From Instagram and Alexa to sustainability and artisanal anything, Millennials (folks born from about 1980 to 2000) are bewildering at best. Lucky for all of us, the latest pendants are tuned in to…

3 Common Product Description Mistakes and How to Fix Them

Strong product descriptions on your site can make the difference between an abandoned cart and a final sale. Since online shoppers rely on strong, descriptive content to feel confident in their…

LED Bulb Domination Is Three Years Away, New Report Finds

Retailers and designers, the LED revolution will be here in three years! According to new data from the Environmental Protection Agency (EPA) and the Energy Star program, LED light bulbs will become…

5 Reasons to Get (Really) Excited About Lightovation

As the hubbub of the holidays approaches, don’t think for one moment that there’ll be any rest for the weary come January. All the stuff — the really good stuff — is still to come. Yes, my friends,…
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