Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
4 Easy Ways to Start Learning More About SEO
If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone.
Digital marketing seems to have grown overnight, changing…
It’s Classic
At a time when contemporary furniture, edgy LED fixtures and minimalistic, modern style has permeated mainstream home decor, there is a still a yearning for traditional design. In fact, all signs…
Why You May Not Have To Pay For Augmented Reality
Free augmented reality (AR) services. Let that sink in.
It may sound too good to be true, but right now, developers at Mozilla, creator of the Firefox browser, are working on developing an AR tool…
How to Take Advantage of 2018's Expected Retail Growth
Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
What’s Hot in Kitchen Renovation Trends
Homeowners these days are obsessed with decluttering their kitchens, Houzz’s latest Kitchen Trends Study found. This is just one takeaway from the annual study which surveyed 1,734 U.S. homeowners…
3 Takeaways from ASID's 2018 Interior Design Outlook and State of the Industry Report
The American Society of Interior Designers released its annual Interior Design Outlook and State of the Industry Report. There's a ton to unpack with great information for interior designers as well…
Richard Alan & Assoc. Debuts Passport Program
In an effort to revitalize the buying experience at market, sales rep Richard Alan of Richard Alan & Assoc. (RA&A) launched the RA&A Passport program at January’s Lightovation. With help…
Back in Brass
Long gone (and thankfully so) are the days when the single-minded pursuit of maintaining “the perfect home” rested squarely on the flawlessly dressed shoulders of the lady of the house. But while our…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Light an Open Concept Dining Room
Rethinking How We Light Dining Rooms
When I was growing up, the dining room was reserved strictly for company. As a family, we always ate in the kitchen. We rarely ventured into the dining room — it…