Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
4 Tips for Choosing the Right Music for Your Showroom
If your showroom is an experience, you want it to be a harmonious one, with all aspects combining to strike all the right chords with your customers. Especially in an industry that’s so visually-…
Ace of Vase
Astrologers may disagree on the exact timing of the Age of Aquarius (apparently lyrics from the 1967 musical “Hair” spout a bunch of hooey), but in true Aquarian fashion, a growing tribe of…
3 Reasons Why 2018 Is the Year of the Smart Home
The year 2018 is expected to be the year of the smart home — the year consumers finally embrace the true smart home movement — and there's good reason to see why. LED bulbs are coming down in price…
5 Reasons to Say "Viva Las Vegas Market"
Forget about Gwyneth Paltrow’s “Clean Sleeping” regimen; most of us just need sleep and more of it—with or without an $80 copper pillowcase. A solid eight hours of shuteye helps improve memory and…
Share of Showroom
Rent takes a big bite out of profits, but what if there was a way to cut that expense and generate new business in the process? Opening your showroom up to a complementary business generates a number…
Amazon's New Furniture Brands and What They Mean for Your Showroom
After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…
4 Tips For Writing Strong Product Descriptions
When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save…
3 Lead Nurturing Email Strategies
When it comes to your email marketing strategy, it pays off to play the long game. Especially around the holidays, it can be tempting to focus most of your email marketing efforts on flashy…
How to Personalize Your Marketing Emails
The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online.
To…
6 Tips for Throwing the Best Holiday Open House
From Pumpkin Spice Lattes to LED-powered sweaters to radio stations that play all holiday music all the time, it doesn’t take much to send people into a festive frenzy.
Lighting showrooms across the…