Consumer Research

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Halfpoint, bsd555 - stock.adobe.com

How Different Generations Use Social Media

Any marketing expert will tell you that one of the first steps to devising an effective digital marketing strategy is knowing your target audience. By honing in on your ideal customer persona, you…

A Furniture Shopper's Path to Purchase

Before the rise of e-commerce and social media, a consumer’s path to purchasing furniture was pretty simple. An ad in the local paper or on TV might draw them into a store for a sale or specific…

How Much Are Consumers Willing to Pay for Home Furnishings?

When it comes to setting prices, retailers are tasked with striking a delicate balance. Price items too low and you won’t turn a profit; price items too high and they’ll never leave your showroom…

How Important Are Healthy Home Features for Consumers?

Home is more than just the structures we live in. It’s the neighborhoods, people and places we surround ourselves with, and the proximity of our dwelling to the places that are important to us. These…
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(Photo: Unsplash user Julien-Pier Belanger)

What Consumers Expect from the Retail Experience

Despite what several years of sensationalized headlines may have you believe, the retail industry isn’t dying. Cries of a “retail apocalypse” might not reflect imminent end times for the retail space…

2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals

Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
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(Photo: Unsplash user Maddi Bazzocco)

How Effective is Sponsored Content?

Influencer marketing is a relatively new and somewhat mysterious form of advertising. Influencers are individuals or brands who have built large social media followings, earning the trust of their…

How Color Impacts Consumer Purchasing Behavior

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
Thanksgiving Weekend Shopping Set Records
Almost 190 million people shopped online or in store between Thanksgiving and Cyber Monday

2019 Thanksgiving Weekend Shopping Sets Records

Whether a growing economy or a late holiday weekend, Thanksgiving shopping set a record this year with 189.6 million U.S. consumers shopping from Thanksgiving Day through Cyber Monday, an increase of…
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Photo by Sebastian Voortman from Pexels

5 Ways for Retailers to Protect Against Industry Disruption

This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"  The answer? Yes, almost definitely. Just a few notes on some happenings in the past year: - Global Views…