Consumer Research

Coins stacked on a table
Photo: Pexels

Holiday Sales Miss Expectations: What the Latest Numbers Mean for Retailers and Designers

The U.S. Census Bureau released some startling numbers on the recent holiday season shopping numbers, and they didn't provide a lot of optimism for economists and the stock market. The bureau found…

Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry

Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism. Of the interior design firms reporting, 49 percent said they had a good…
Unsplash shoppers
(Photo: Unsplash user rawpixel)

What Consumers Want

One of the best parts of being in the Lighting Showroom Coalition Facebook group comes from reading the oddball questions and answers the associates and managers receive from customers. I worked at…
Feedback written on a chalkboard
Photo: Pexels

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
Living rom with couch and chair and coffee table with a console and two lamps in the background
Luxury loyalists are going a little contemporary, like this living room from Caracole. (Photo: Caracole)

What Luxury Loyalists Want — And Interior Designers Need to Know

In the December issue of Furniture, Lighting & Decor, we introduced you to the new aristocracy in our Consumer Snapshot department. This demographic includes both older Millennials and young Gen…

ASID Third-Quarter Billings and Index Report Shows Growth for Most

After some concerns in the second quarter billings report, the American Society of Interior Designers third-quarter billings index report showed growth for the interior design industry. The…
Ashton Woods kitchen
In the kitchen, participants in the Ashton Woods 2018 National Homebuyer Survey said they preferred natural wood kitchen cabinets (30 percent) over white cabinets (17 percent). (Photo: Ashton Woods)

Pulse on Housing

As much as we’d like to be the drivers of our own destiny, external factors affect the health of our industry, housing included. Right now, a construction labor shortage, higher home prices and…
Adobestock woman thinking
(Photo: Masson - stock.adobe.com)

Holiday Spending: A Cautiously Optimistic Outlook

Out with the jack-o-lanterns, in with the snowmen. The season of giving starts this month, and research shows that consumers plan to give — a lot. Coresight Research’s latest projections show growth…
Gray bathroom with two floating vanities and a soaking tub
Photo: Margot Hartford © 2018 Houzz

Top 3 Insights from the 2018 Houzz Bathroom Trends Study

Each year, Houzz.com surveys homeowners who have completed or recently completed a bathroom renovation to get a glimpse of who they are and what they want from their bathrooms. This year's 2018…
Pixabay question mark
(Photo: Pixabay)

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…