Consumer Research

Park Lighting and Furniture staff
(From left) Geoff Vogan, Jared Johannesen and Tim Pasma make up the next generation at Park Lighting & Furniture in Edmonton, AB.

Third-Generation Retail Staff on the Future of Their Businesses

For sisters Rachel Lansing Sotoloff and Jessica Lansing, joining the family business at Idlewood Electric near Chicago was never a given.  “We never worked in the business when we were growing up —…
Pexels Amazon Alexa
Photo: Pexels

Alexa, Do You Know About My Business?

In July, digital knowledge platform Yext announced it would be submitting business listings directly to Amazon’s voice assistant, Alexa. Yext, which manages business information (think business names…

ASID's 2nd Quarter Report Reveals Uncertainties for Interior Designers

The American Society of Interior Design's (ASID) Second Quarter Billings Index report, released last week, made one thing exceptionally clear: The interior design industry has deep ties to the…

4 Key Takeaways from the 2018 Houzz & Home Report

Each year, Houzz.com releases its annual report on home renovation trends, and its 2018 Houzz & Home Report delivered key findings and helpful insights as to what homeowners are renovating and…

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
Five chandeliers and one blue velvet chair in a room
Photo: Classic Home

4 Factors that Drive In-store Purchases, According to New Study

Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
Computer with graphs and tablet with calendar
Photo: Pexels

3 Vital Insights Hiding in Your Business's Data

No matter the date or time of day, your business is collecting data on your consumers. In your store, your POS system records your transactions. Online, your website monitors visitors day and night,…
Main Street with shops and an American flag on a sunny day with some clouds
Small Town Main Street By Michael Shake via Adobe Stock

2018: State Of Business

The National Small Business Association (NSBA), a nonpartisan lobbying group, found in its 2017 year-end survey that more than one-third of small business owners feel very confident about their…
Dresser with four coffee cups on top in front of a teal wall
Photo: Pexels

What Showrooms Should Know About Consumer Report's Research on Furniture Tip-overs

The Consumer Product Safety Commission (CPSC), part of Consumer Reports (CR) which publishes news and research regarding product safety, news and developments for consumers, released new research…
pexels computers
Photo: Pexels

Who to Watch Today

Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…