Consumer Research

pexels Kaique Rocha open sign on store door
(photo: Pexels user Kaique Rocha)

4 Ways to Make the Best of a Slow Business Day

Anyone who works in retail knows that business can vary drastically, going from dead to bustling in a matter of minutes. But some days are just plain slow. On those days, it can be easy to lose track…

How Shipping Can Make — Or Break — An Online Sale

You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…
pexels kitchen island with stools
(Photo: Pexels)

What’s Hot in Kitchen Renovation Trends

Homeowners these days are obsessed with decluttering their kitchens, Houzz’s latest Kitchen Trends Study found. This is just one takeaway from the annual study which surveyed 1,734 U.S. homeowners…
Pedestrians walking in city street
(Photo: Pexels user Nout Gons)

Where Millennials Are Moving, And How Retailers Are Responding

When you think about the cities that Millennials are congregating in, hubs like New York, Los Angeles and Washington, D.C. likely come to mind. But according to research from real estate analytics…
Living room space with blue wall, framed wall art, herringbone flooring and wooden shelving
Wall art and herringbone flooring are on trend. (Photo: Pexels user Huseyn Kamaladdin)

Pinterest Predicts the Top 10 Home Decor Trends of 2018

With the holidays behind us and market season right around the corner, it’s time to get up to speed on the latest trends for 2018. At the close of 2017, Pinterest put together a report on trends to…
Bedroom with gray task light from Lucas + McKearn
Task lighting, like this table lamp from Lucas + McKearn, can play a big role in aging-in-place — if that's what we should call it. (Photo: Lucas + McKearn)

Should We Call it Aging-in-Place?

By 2036, one in five people in the U.S. will be over the age of 65, according to the Harvard Joint Center for Housing Studies.  As Baby Boomers begin to exit the workforce and retire, retailers and…
Taxes on Chalkboard via
So the bill passed. What's it mean for you? (Photo: Taxes on Chalkboard via and Flickr)

The Tax Bill Passed. What Now?

This week, Congress passed a massive new tax bill into law, and it's now on President Donald Trump's desk. The bill is expect to take effect immediately, which could mean some big changes in 2018.…
Luxury interior designers are no longer design gatekeepers. (Photo: Classic Home)

A Disturbance in the Design: New Study Finds Disrupting Trends in Interior Design

Dramatic disruptive trends have reared their heads in the luxury interior design industry, according to a new study from Unity Marketing and The Home Trust International.  To-The-Trade Interior…
Most homeowners are putting their money into their showers. (Photo: Houzz)

New Houzz Study Unpacks the Latest Bathroom Trends

Homeowners seem to be spending more money on their master bathrooms, a new study finds. Results from the 2017 U.S. Houzz Bathroom Trends Study yielded some interesting results about what homeowners…
Do you speak human? That's what IKEA wants to know.
Do you speak human? That's what IKEA wants to know.

How Smart Should Furniture Be: Ikea's Furniture Survey

C by GE now sells a lamp that can order pizza. If a lamp can do it, why can't your couch? But if you build it, will consumers buy it? That's what furniture maker IKEA wants to know. The company…