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Industry Experts

Gail Doby Design Coaching Center
Gail Doby discusses why company culture is important.

The Importance of a Strong Company Culture

Are you clear on your design business’s culture? According to Business Coach Gail Doby, whether you’re a solopreneur or you run a team of 20, a defined culture is an important step toward creating…

'Houzz Pro' App Provides WalkThrough of Virtual Floor Plans

Houzz Inc. has introduced a new Augmented Reality (AR) feature for 3D Floor Plans in Houzz Pro, a business management and marketing solution for residential construction and design professionals.…

Retail Leadership Skills for a More Successful Store

Management has the ability to make a team of employees excel, but only if they have skills for retail and leadership. During the pandemic, your sales leadership skills will be tested as you navigate…
Biophilia
Retailers can also employ biophilia to connect with consumers.

The Biophilia Link to Wellness in Home Design

If Covid has taught us anything, it’s how important our homes are to our overall well-being. As designers, how do you assess and define the attributes that are most important to your clients to…

Licensing Partnerships - Q&A with Libby Langdon

For Libby Langdon, product development and licensing have been integral to her business. She has licensing deals with Fairfield Chair (furniture), Crystorama (lighting), Kas Rugs, Paragon (wall art)…

Designing Partnerships

At a time when sourcing furniture, lighting and home decor has become a challenge for everyone, there is a way to procure product that interior designers should be considering if they aren’t there…
ArchLIGHT Summit
ArchLIGHT Summit has extended its call for speakers.

ArchLIGHT Summit Extends Call for Speakers for Fall Trade Event

ArchLIGHT Summit, the new lighting trade event and educational platform for the architectural, specification and design communities, has extended its call for speakers. The next event, taking place…
You need to ask, ‘what does my brand represent in the market and what am i comfortable attaching my name to?’” - Stacy Garcia
You need to ask, ‘what does my brand represent in the market and what am i comfortable attaching my name to?’” - Stacy Garcia

is product licensing for you?

You design the spaces. You spec the custom lighting, furniture and home decor for some of your clients. We’ve learned that it is the dream of many a designer to launch a product or collection,…

Retail, Design Experts Share 2022 Business Focus Tips

In what has been yet another unprecedented year of twists and turns, we’ve had to pay closer attention to the details of our businesses. Business in the home furnishings industry has been and…
Charles Pavarini III has leveraged his respected interior design brand to do more. He’s written a book, and he has entered product design partnerships with Alora Lighting (above), Samad for rugs, and Swaim for furniture.
Charles Pavarini III has leveraged his respected interior design brand to do more. He’s written a book, and he has entered product design partnerships with Alora Lighting (above), Samad for rugs, and Swaim for furniture.

Taking Your Brand to the Next Level

In today’s digital economy, we know that data and metrics are king and queen. How do we, then, measure the success of any marketing, branding or business development endeavor? Increased revenue?…
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