Industry Experts
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
7 Deadly Distractions Stopping Your Interior Design Business Growth
Nothing is more important than your interior design business growth. You’ve got to invest your time in the tasks and actions, in your practice, that will deliver the greatest impact. There are seven …
ARTful Wednesdays Addresses Diversity with Rare Resources Seminar
ARTful Wednesdays continues with its design educational series, featuring a panel next Wednesday, July 15, to share home furnishings industries insights from a diverse lens in "Rare Resources." …
7 Steps to Staying Connected with Design Clients
How you connect to clients is more important than ever before. It’s not enough to send a well-intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is…
Remote Work. Virtual Connections. New Business Habits for a 'New Normal'
Are you trying to get back to normal or are you adapting to a new normal?
I was speaking to a thought leader from Google recently and she reminded me of an important dynamic. She said it takes 66…
5 Tips for Interior Design Social Media Success
What is your biggest challenge as an interior designer? According to a Unity Marketing poll attracting new clients is problem #1 across the board. Social media marketing seems to be the go-to…
May Think Tank Series Focuses on Brand Messaging, Communication
Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are…
Interior Designer Karen Wolf Launches Online Trend Series
New Jersey-based designer Karen Wolf and her team are responding to the COVID-19 crisis by offering weekly, educational online webinars dubbed the “Design Pop Trend Series.”
This week’s webinar…
Positioning for the Future...After Coronavirus
I have written and spoken many times about this topic. Today, however, my voice is different. The home building, design and furnishings world has been turned upside down with the coronavirus health…
Are You Prepared for Your Business's Half-Time
From a sport’s fan perspective, half-time may be a chance to go get a snack or another beer. From the coach’s perspective, it’s an integral part of the potential success of the event.
A coach knows…