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Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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Photo: Pexels

4 Tools For Creating Social Media Visuals

Whether you’re posting a promotion, announcing event details or wishing your customers a happy holiday, images are a great way to share messages across your social media channels. Visuals are much…
wayfair benefits for wayfair business
Wayfair Professional is latest digital tool for interior designers.

3 Things You Don’t Know About Wayfair Professional (But Probably Should)

Looking for a coffee table under $200? Do you need it yesterday? It’s hard to deny the allure of Wayfair. One of the world’s largest e-commerce companies specializing in home furnishings, the…
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Photo: Pexels user Lukas

3 Answers to Your Questions on Creating Customer Surveys

When it comes to getting customer feedback, you may casually ask patrons questions in your store and look at your online reviews from time to time. But if you want to truly gauge how your business is…
Person holding tablet learning about digital marketing
Photo: Pexels

4 Easy Ways to Start Learning More About SEO

If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone. Digital marketing seems to have grown overnight, changing…
City street in Washington, DC at the Adams Morgan retail area
DC Adams Morgan retail streetscape. (Photo: Brett VA via Flickr)

How to Take Advantage of 2018's Expected Retail Growth

Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
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Photo: Pexels

The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
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Ready to hit the ground running on your digital marketing goals this year? Here are the tools you'll need. (Photo: Pexels)

5 Inexpensive Marketing Tools and How to Use Them

If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
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(Photo: mast3r - stock.adobe.com)

9 Steps to Teaching a Successful CEU Course in Your Showroom

In an age of retail strife, building relationships with local interior and lighting designers can open new revenue streams. Looking for an easy way to get on a designer’s radar? Host a continuing…
Designer Share team poses for a photo
The Designer Share team from left to right: model and content curator Nicole Ross, intern Michelle Stephens, CEO and co-founder Sarah Perkins, Community Manager Danielle Metzler and Chairman and co-founder Bill Meyer. (Photo: Roxy Yang)

The Generational Tightrope: Working With Millennials

At 9 a.m. on a Monday morning, two co-founders, a community manager and an intern gather around a wooden table at their Chicago office. Each one has a laptop sitting in front of them, but no one…
Social media Lighting & Decor social media fatigue
So many social media accounts, so little time. Don't let social media fatigue bog you down. Check out our helpful tips.

How to Fight Social Media Fatigue

When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
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