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Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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(Photo: Pexels)

5 Free Marketing Tools You Need in Your Life

If you run all of your own digital marketing and social media efforts, you know how important it is to use your time efficiently while putting your best foot forward. Thankfully, there’s a whole…

How to Hire Freelancers

Having trouble keeping up with your social media posts, updating your website or monitoring your Facebook or Google Ads? There’s a freelancer for that. If hiring a full-time digital marketer,…
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(Photo: Pixabay user JuralMin)

4 Video Optimizing Strategies You Might Have Overlooked

If your business is producing video content, you’re already ahead of the curve. A 2015 eMarketer report found that just 9 percent of small businesses use YouTube. While making solid videos is a great…
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Sometimes automating your thinking can do wonders for your social media posts. Here's how. (Photo: magicatwork via Flickr)

How to Automate Social Media — Without Losing Your Voice

When social media automation first came out, the posts were somewhat laughable. They sounded robotic, and it was easy to spot when a real person was actually doing the posting in real time. Nowadays…
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Elements mails “LightStyle by Elements” to local residents and promotes the content on social media. But customers and designers can also pick up a copy in the showroom.

How to Publish Your Own Shelter Magazine

Elements Lighting and Home, an 18,000-square-foot showroom on Long Island in New York, is filled with pretty things — lighting from all the top brands, furniture and accessories too. Retail customers…
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This year, Walmart and other retailers tried a few new strategies to compete with online retailers and bring customers to their stores. (Photo: Mike Mozart of TheToyChannel and JeepersMedia on YouTube via Flickr)

What You Can Learn from Walmart's Black Friday Strategy

Ten years ago, no Thanksgiving meal ended without a few Black Friday horror stories: alarms going off at 4 a.m., the long lines in front of Walmart and Best Buy and the fights to score the big gifts…
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Photo: Jurgen Appelo via Flickr

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…
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Photo: zmiter - stock.adobe.com

Our Top 4 Social Media Strategies For The Holidays

When the holiday season rolls around, many businesses large and small ramp up their social media marketing efforts, crowding digital playing fields. But for independent businesses, social media…
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The Chaise Lounge host Nick May started podcasting to connect with more interior designers and grow his paint contracting business. He has since grown his podcast into one of the most recognized in the industry. Above, he chats with designer Kelli Ellis in a live interview.

How to Launch a Podcast With No Experience

Most retailers post regularly on social media. Few have blogs. Even fewer have their own podcasts. As a growing medium, podcasts can help you connect with younger listeners and position yourself as…
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(Photo: www.istockphoto.com, rawpixel)

The Lowdown on User-Generated Content

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
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