Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

(Photo: www.istockphoto.com, rawpixel)
(Photo: www.istockphoto.com, rawpixel)

How Well-Executed Events Can Win Millennial Business

One of the most effective ways to market a company, develop meaningful relationships and increase brand loyalty is to host a top-notch event for clientele. This is true for all consumers, but…
(Photo: www.istockphoto.com, hakule)
(Photo: www.istockphoto.com, hakule)

How to Convert Online Traffic Into Foot Traffic

More than any other generation, Millennials disrupted the traditional marketing flow. They’re not impressed with cartoon leprechauns or flashy TV ads, and they value experience and convenience. To…
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)

Facebook Ads Manager: All About Audiences

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Photo: www.Istockphoto.com, RAWPIXEL
Photo: www.Istockphoto.com, RAWPIXEL

Marketing to Millennials

With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)

Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Millennials want good furniture. It's up to the industry to teach them how to buy. (Photo: Caracole)
Millennials want good furniture. It's up to the industry to teach them how to buy. (Photo: Caracole)

5 Blog Topics to Teach Millennials About Buying Furniture

The comments sections of news articles can be some of the most enlightening places on the internet (provided you stay off hard news comment sections). A comment from the article "Why Does This Couch…
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)

Facebook Ads Manager: Types of Ads

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
All ads start with a business page. (Photo: Facebook)
All ads start with a business page. (Photo: Facebook)

Facebook Ads Manager: An Introduction

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Is your website really user friendly? (Photo: Serge Kij)
Is your website really user friendly? (Photo: Serge Kij)

5 Website Design Blunders – And How to Fix Them

A poorly functioning website reflects badly on your company.  It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
Do you know which keywords are really right for your business?
Do you know which keywords are really right for your business?

4 Easy Steps to Better Keyword Research

Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…