Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
How to Light an Open Concept Dining Room
Rethinking How We Light Dining Rooms
When I was growing up, the dining room was reserved strictly for company. As a family, we always ate in the kitchen. We rarely ventured into the dining room — it…
What Products Homeowners Want in Their Kitchens and Baths
Want to know what kitchen and bath products homeowners want? The National Kitchen & Bath Association (NKBA) latest research crunches the numbers from 2016, the most recent data available, to find…
SFC Highlights Green Furnishings Trends in New Consumer Study
Green home decor products may be good for the environment and our health, but are people actually willing to buy them? The Sustainable Furnishings Council’s (SFC) newly-released Green Home…
How to Win at Pinterest
A picture is worth a thousand words, or if you’re Pinterest, better make that two million. The social media platform's app recently broke the 200 millionth user mark. And for those of us who have…
The Voice Search Revolution
Just when we were all designing responsive websites to meet mobile search demands, consumers have turned the tables on us again.
Last year, Google announced that 20 percent of queries through its…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
The Death of Farmhouse and Other Trends I Saw at KBIS
There is a lot for kitchen and bath designers to see and learn at Lightovation, so if you chose it over this year’s Kitchen & Bath Industry Show (KBIS), I don’t blame you. Still, I went to KBIS,…
Black and White On Rugs All Over
Timeless, dramatic and about as effortlessly chic as it gets, black and white knows how to make an entrance … or a living room or a bedroom or a … well, you get the picture. Here at Lighting &…
The Complete Guide to the Best Retailer Seminars at Las Vegas Market
It's hard to be bored at Las Vegas Market, let alone in Las Vegas. With so many great showrooms to tour and so many cocktail parties to attend, your schedule probably looks completely booked.
But if…
Showroom Spotlight: Luxe Lighting Company
Good things come in small packages. Wedged between a Portuguese wine shop and yarn store on a busy stretch of Greenwood Avenue in Northwest Seattle, Luxe Lighting Company is case and point. It’s warm…