Retail Education

Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.

All ads start with a business page. (Photo: Facebook)
All ads start with a business page. (Photo: Facebook)

Facebook Ads Manager: An Introduction

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
AIDS Walk team
(L-R): Caroline “Keb” Kennedy, Team Co-Leader and Co-Founder of PRESENT Magazine; Francesca Banci of Ameriprise Financial Services; George Kacic, Executive Vice President responsible for retail services operations at AmericasMart and Gift for Life Board Chair; Matt Katzenson, owner of Fine Lines and Gift for Life Board Vice Chair; Su Hilty, Team Co-Leader and gift and home industry ambassador; Jake Turbow, Assistant Vice President of Mesirow Financial; and Elizabeth Martin, Executive Assistant and Operations Assistant at Greentech Capital Advisors.

Gift For Life/National Stationery Show Team Raises $28,000 for AIDS Walk New York

Gift for Life, the gift, stationery and home decor industries' leading charitable organization, announced today that the Gift For Life/National Stationery Show team raised more than $28,000 for…
Photo: brownpau
Photo: brownpau

Industry Leaders Talk Tough to Washington

Last week, American Lighting Assn. (ALA) and Home Furnishings Assn. (HFA) members headed to D.C. for independent meetings with Congressional members. Their goals? Discuss upcoming legislative…
So many platforms, so little time. (Photo: Jason Howie)
So many platforms, so little time. (Photo: Jason Howie)

4 Ways to Simplify Social Media

When Facebook and other social media platforms first became popular, it didn't matter if a showroom or interior design firm didn't participate. Social media was for personal uses, not business…
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)

Real Talk: 'We Sell Lights, But We Love Accent Furniture Too.’

If you want a stable portfolio, financial experts will tell you to diversify, diversify, diversify. Spread out your investments a bit, lest you become someone who loses everything when best-laid…
Do you speak human? That's what IKEA wants to know.
Do you speak human? That's what IKEA wants to know.

How Smart Should Furniture Be: Ikea's Furniture Survey

C by GE now sells a lamp that can order pizza. If a lamp can do it, why can't your couch? But if you build it, will consumers buy it? That's what furniture maker IKEA wants to know. The company…
How do you find your social media voice? (Photo: Animated Heaven via Flickr)
How do you find your social media voice? (Photo: Animated Heaven via Flickr)

3 Easy Steps to Crafting Your Social Media Voice

Everyone has a social media voice — a specific tone and system of rules in which they communicate and govern themselves online. As social media continues to be wildly important to online visibility…
LED bulbs from Philips Hue collection
CFLs and LED bulbs like the Philips Hue collection are growing in popularity.

Majority of American Households Embrace CFL and LED Bulbs

The most recent data from the 2015 Residential Energy Consumption Survey (RECS) shows that today's home is in a state of energy transformation. Energy-saving light bulbs have grown sharply in…
The latest report is out.
The latest report is out.

What the 2017 Houzz & Home Report Tells Us About Home Renovation Trends

Home renovations continue to be a booming business according to Houzz.com's annual Houzz & Home report. Today the home improvement social media site released its annual survey with over 100,000…
Time to flip on the outdoor lights (like this wall lantern from Quoizel). Make sure you're asking customers this important question.
Time to flip on the outdoor lights (like this wall lantern from Quoizel). Make sure you're asking customers this important question.

One Lighting Question to Ask Every Customer this Month

"Have you tested all of your outdoor lights recently?" Memorial Day marks the unofficial start of summer. People break out their grills, open their pools and spend time out on their patios and…