Retail Merchandising

Merchandising is an important part of the lighting and home furnishings business, both for manufacturers and retailers. From case studies, to new techniques, to tried-and-true strategies, this page will provide info you need to showcase product in the most attention-grabbing way.

Ad for Jayson Home's event in their Chicago showroom
No winter weather deters Chicago's Jayson Home from throwing an event.

How to Survive the After-Holiday Slump

The months following Christmas can feel like a marketing wasteland. With no major holidays in sight until Easter in the middle of April, showrooms have few calendar opportunities to tie into major…
(Photo: Philips Lighting)

5 Answers to Tough Customer LED Questions

As LEDs grow in popularity, chances are more clients will be asking tough LED questions that interior designers or even home furnishings retailers may not know how to answer.  We asked experts at…