Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
5 Tips for Creating a Compelling Newsletter
Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
2018: Year of the Smart Home, Part 1
When you think about Amazon’s top sellers, you may consider books, or even a toy. Wait, maybe a video game?
Actually, during the 2017 holiday season, its top seller was none of the above. It was…
3 Easy Ways to Incorporate Video Into Your Marketing
By 2021, research from Cisco estimates that video streaming will comprise 81 percent of all web traffic. Research from HubSpot shows that 53 percent of consumers want to see more video content from…
4 Tools For Creating Social Media Visuals
Whether you’re posting a promotion, announcing event details or wishing your customers a happy holiday, images are a great way to share messages across your social media channels. Visuals are much…
4 Online Project Management Tools That Actually Manage
Are these scenarios familiar: An annoyed customer calls for the second time to ask why an associate didn't follow up on her question. The second part of an order was never placed, and now the…
3 Answers to Your Questions on Creating Customer Surveys
When it comes to getting customer feedback, you may casually ask patrons questions in your store and look at your online reviews from time to time. But if you want to truly gauge how your business is…
It’s Classic
At a time when contemporary furniture, edgy LED fixtures and minimalistic, modern style has permeated mainstream home decor, there is a still a yearning for traditional design. In fact, all signs…
Why You May Not Have To Pay For Augmented Reality
Free augmented reality (AR) services. Let that sink in.
It may sound too good to be true, but right now, developers at Mozilla, creator of the Firefox browser, are working on developing an AR tool…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
The Complete Guide to the Best Retailer Seminars at Las Vegas Market
It's hard to be bored at Las Vegas Market, let alone in Las Vegas. With so many great showrooms to tour and so many cocktail parties to attend, your schedule probably looks completely booked.
But if…