Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
3 Common Product Description Mistakes and How to Fix Them
Strong product descriptions on your site can make the difference between an abandoned cart and a final sale. Since online shoppers rely on strong, descriptive content to feel confident in their…
LED Bulb Domination Is Three Years Away, New Report Finds
Retailers and designers, the LED revolution will be here in three years!
According to new data from the Environmental Protection Agency (EPA) and the Energy Star program, LED light bulbs will become…
How Houzz Fits With Your Social Media Strategy
Of all the online platforms for design professionals, Houzz seems to be the most confusing. Is it social media? Should you be posting to it every day? Is it more important than Pinterest or Instagram…
How to Launch a Podcast With No Experience
Most retailers post regularly on social media. Few have blogs. Even fewer have their own podcasts. As a growing medium, podcasts can help you connect with younger listeners and position yourself as…
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
How to Be An Instagram Star At High Point Market
Move over, High Point Style Spotters! There's a new Instagram account to follow at this fall's market, and it's yours.
Instagram allows your followers to step into this trade-only event and get a…
3 Tips for Optimizing Images
If you want to find success in online sales, you know the images on your site have to look good. Given that 63 percent of consumers say good images are more important than product descriptions,…
What to Look for in a Social Media Manager
When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
New Houzz Study Unpacks the Latest Bathroom Trends
Homeowners seem to be spending more money on their master bathrooms, a new study finds. Results from the 2017 U.S. Houzz Bathroom Trends Study yielded some interesting results about what homeowners…
Decorate the Lighting & Decor Atrium with IKEA Place
In some ways, augmented and virtuality reality tools are old news when it comes to furniture. Wayfair's app lets buyers preview furniture in their homes before buying, and Lowe's and Pottery Barn…