Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
4 Ways To Improve Your Product Pages
If you sell products on your site, you know your product pages need to provide your visitors striking product images, strong descriptions and details on specifications. But if you want to go beyond…
What Light Sources Will Fade Artwork and Fabrics?
It's inevitable: Fabrics and artwork will fade over time, but that fading can slow down with the right care. To help your clients take better care of their new fabrics and artworks, Lighting Doctor…
How to Localize Your SEO
As the days of yellow pages and landlines become a distant memory, local consumers can find businesses in their area in a matter of seconds online. You want your online pages to rank well locally so…
How to Advertise on Pinterest
At nearly every market this year, four social media platforms keep cropping up in conversations between retailers and interior designers: Facebook, Instagram, Houzz and Pinterest. We already know how…
Should Furniture and Lighting Showrooms Be on Snapchat?
Snapchat has come a long way from being a flash-in-the-pan social platform. Earlier this year, the disappearing photo/video app opened for public purchase with an average of 158 billion daily users,…
3 Signs Your Showroom Website is Outdated
It's common knowledge that first impressions make the biggest impressions. Before the internet, most consumers made their first impressions of home furnishing and lighting showrooms when they walked…
Alexa and Cortana have teamed up. What It Means for Home Automation
It's rare to see tech giants consider or even willingly work together, and yet, here we are.
Today The New York Times announced Amazon and Microsoft would be joining forces in the digital assistant…
4 Vancouver Restaurants You Need to Try at the ALA Conference
The 2017 American Lighting Association Conference is less than two weeks away, and as attendees already know, Monday (September 12) is a free night. That means it'll be time to hit the town and…
6 Ways to Go Above and Beyond with Your Contact Page
One of the basic components of any retailer’s website is a contact page. A standard one should feature the store location, hours and an email address and phone number. But if you want your site to…
4 Tips for Finding Instagram Hashtags
When it comes to posting on Instagram, you know it’s important to devote as much time as necessary to snapping and editing your photo or video to get it just right. Lighting, framing, filters and…