Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)
Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)

Why You Should Never Buy Email Lists

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
These smart lamps will revolutionize home lighting.
These smart lamps will revolutionize home lighting.

Sit Back and Relax! 4 Smart Lamps that Do It All

In every well-appointed lighting design, there are the doers (think recessed ceiling fixtures and undercabinet LEDs) and those like that retro torchiere in the corner or the demure lamp on the…
Is your website really user friendly? (Photo: Serge Kij)
Is your website really user friendly? (Photo: Serge Kij)

5 Website Design Blunders – And How to Fix Them

A poorly functioning website reflects badly on your company.  It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…

My Experience at Millennial 20/20

As we’re gearing up to debut our new supplement, Millennial Home, in April, I’ve been thinking a lot about what it means to be a Millennial — what defines us as consumers, what makes us different…
Do you know which keywords are really right for your business?
Do you know which keywords are really right for your business?

4 Easy Steps to Better Keyword Research

Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
Ready to take your page to the next level with Facebook advertising?
Ready to take your page to the next level with Facebook advertising?

4 Best Facebook Ad Types for Showrooms

One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…
Nest smart home thermostat on green wall
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Smart Home, Smarter Designer

Technology that can be integrated into the home to make it safer or more convenient (or just cooler) is evolving rapidly. Here, interior designer Sharon Fox of Sharon Fox Designs dishes on her…
Survey
Each month, Lighting & Decor publishes with both lighting and home decor professionals in mind. These surveys sent to subscribers help us understand your needs and wants. This survey analyzed 80 responses.

Market Watch: The Lighting and Home Furnishings Overlap

The lighting and home decor retail market is undergoing a transformation. This transformation, in response to several factors —online retailing, millennial purchasing power, technological…
What you don't know about Alexa might surprise you.
What you don't know about Alexa might surprise you.

8 Little-Known Skills for Amazon’s Alexa

As smart home technology becomes more popular and common place, showrooms and interior designers can expect to hear more about Amazon’s Alexa from clients. This voice service has the ability to…
Google reviews and other online reviews make a difference.
Google reviews and other online reviews make a difference.

How to Handle a Bad Online Review

The most recent survey from BasicLocal shows that 84 percent of consumers trust online reviews as much as personal recommendations. So when you receive a bad online review, you might feel anxious and…