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Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)

How Augmented and Virtual Reality Technology is Changing Retail

A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
WAC Lighting Aether 3.5 LED downlights in multiple colors
WAC's new illumenight app can control its Aether 3.5 LED downlights and its line of outdoor landscape lighting.

What’s to Come: IoT and Smart Lighting

The future of the Internet of Things (IoT) and smart lighting is bright. Information research and analytics provider IHS Markit predicts the residential market for connected lighting will grow from $…
Amazon Echo Dot connected furniture smart technology
Is the Amazon Echo Dot connected technology or smart technology?

Smart vs. Connected: What's the Difference?

The average home has 24 electronic devices, and almost all of them are connecting with the internet. So with that logic, all of us are living in smart homes, right? Well not quite. Although a lot of…
Marketing automation software such as Hubspot can help grow your business from start-up to empire.
Marketing automation software such as Hubspot can help grow your business from start-up to empire.

How Marketing Automation Software Helps Small Businesses

Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)
Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)

Why You Should Never Buy Email Lists

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
These smart lamps will revolutionize home lighting.
These smart lamps will revolutionize home lighting.

Sit Back and Relax! 4 Smart Lamps that Do It All

In every well-appointed lighting design, there are the doers (think recessed ceiling fixtures and undercabinet LEDs) and those like that retro torchiere in the corner or the demure lamp on the…
Is your website really user friendly? (Photo: Serge Kij)
Is your website really user friendly? (Photo: Serge Kij)

5 Website Design Blunders – And How to Fix Them

A poorly functioning website reflects badly on your company.  It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…

My Experience at Millennial 20/20

As we’re gearing up to debut our new supplement, Millennial Home, in April, I’ve been thinking a lot about what it means to be a Millennial — what defines us as consumers, what makes us different…
Do you know which keywords are really right for your business?
Do you know which keywords are really right for your business?

4 Easy Steps to Better Keyword Research

Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
Ready to take your page to the next level with Facebook advertising?
Ready to take your page to the next level with Facebook advertising?

4 Best Facebook Ad Types for Showrooms

One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…
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