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Varaluz Debuts Licensed Lighting, Decor Collections at Lightovation

New licensed collections from Varaluz include a mirror line with Magnolia Network's Tamara Day and a Smithsonian collection of lighting and decor. 

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Varaluz Wildflower Chandelier for The Smithsonian
Wildflower is part of Varaluz's Smithsonian collection, debuting at Lightovation.

In addition to Varaluz and Varaluz Casa introductions at Lightovation, January 10-13, Varaluz is introducing licensed collections, including a mirror assortment with "Bargain Mansion's Tamara Day and the Smithsonian. 

Tamara Day Mirrors

While filming her Magnolia Network show Bargain Mansions, award-winning designer Tamara Day turned to Nevada-based lighting, décor, and lifestyle brand Varaluz to design the perfect custom mirror for a project. That collaboration was so successful that it has expanded into a line of mirrors debuting at the Dallas Market Lightovation.

The debut line features three innovative designs that enhance simple design motifs with glam touches. “From our first meeting it was clear that this would be a partnership built on shared passions, and tastes,” says Varaluz Founder and Lead Designer Ron Henderson. “Together, we developed designs that hit all the right notes for both our brands. We’re excited to share our new collection with the design world.”

The Series includes several designs. The vertical, rectangular Carlton mirror features scalloped, notched, or arched corners in three finishes: gold, black, or chrome. This versatile accent for bathroom, hallway, bedroom or living room, spans classic to contemporary styles.

The Hex No is a nonagon shape—unexpected, fresh, and organic. Offered in gold or black, this elegant nine-sided mirror breaks with tradition and introduces an unconventional element to a design.
Not Baroque-en, available in gold or black, takes its ques from 1970s baroque wooden mirrors, but updates the shape with a scalloped rim, resulting in an elegant edge profile.

“Mirrors are more than an afterthought,” says Henderson. “With this new collection, we’re introducing new shapes and finishes that express Tamara’s laid-back luxe style. We can’t wait to see how designers and homeowners integrate them into their designs.
The collections will be available through Day’s retail venture Growing Days and Varaluz’s authorized decorative lighting showroom dealers.

Smithsonian Institute

Varaluz has also been entrusted by the Smithsonian Institution for collaborating in the creation of a series of eclectic lighting fixtures and interior furnishings. As the world’s largest museum and research complex, the Smithsonian Institution’s repository of historic, scientific, artistic and cultural resources is unmatched.

Varaluz Lighting’s new collection of Smithsonian inspired products, draws from the wealth of imagery in the institution’s archives, spanning diverse fields from aeronautics to botany. Smithsonian Décor is a series of furniture, accessories and art.

The creative process of translating the archival imagery into decorative lighting fixtures and furniture has been led by Henderson, who has an extensive knowledge of science, aeronautics and historical research. “Having grown up around aviation in most of its forms and chased art and architecture out of passion, it’s a dream come true to partner with the Smithsonian on lighting and home décor,” says Henderson. “Being able to access to the 158,000,000 items in their archive for inspiration is simply unbelievable!”

Using imagery from the National Air & Space Museum, the National Zoo, and the Butterfly Garden Habitat as a springboard, Varaluz’s Smithsonian Illuminated portfolio features dynamic collections such as Machina, which takes its cues from the early days of aviation, and Swoon, made from recycled steel in matte or gold finishes, with chic, scallop edge shapes that echo the intricate designs of early jet engines.
Lighting in the Estela collection echoes the delicate lines of a butterfly’s wing, celebrating the Smithsonian’s magical Butterfly Garden Habitat. In total, there are 10 new Smithsonian collections. All of them reflect both Varaluz’s commitment to sustainability and responsible manufacturing, and the Smithsonian Institution’s unique position at the at the forefront of arts, science, and nature. 

Collections in the Smithsonian assortment include Swoon, Estela, Kato Geometric Animal Kingdom, Nova and Put a Ring on It. The lines include lighting and decor. See them at Lightovation.

“Our name Varaluz loosely translates to ‘a variety of light,” says Henderson. “The name reflects our commitment to seeking out inspiration from a wide ranging of sources, from airplane engines to the spirals of a seashell. With its vast trove of imagery, the Smithsonian archive is the perfect partner for expansive approach to design. To be able to design, manufacture and produce lighting and decor that
bears the Smithsonian name is truly humbling. We are creating products in themselves that reflect the heritage of and pay homage to the Smithsonian.

The collections will be available through Varaluz’s authorized decorative lighting showroom dealers.

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