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Alden Parkes Rebrands for High Point Market

Alden Parkes is now Alden Home, a rebranding that will be introduced during High Point Market. 

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Alden Home, formerly Alden Parkes
Alden Home, formerly Alden Parkes, is new branding across the company's online and in-person presence.

Alden Home, formerly known as Alden Parkes, proudly announces its transformative rebrand, marrying a legacy of craftsmanship with the fresh promise of forward-looking design. This comprehensive initiative extends to a refreshed visual identity, a strategic creative approach, newly launched website, and the new Alden Home Showroom in IHFC at High Point Market in High Point, NC. 

"In our 17-year journey, our constant has been an unyielding passion for artistic design, an appreciation deepened by global travels and a commitment to authenticity, " said Lynne and Khrys McArdle, founders of Alden Home. “We’ve chosen to hone in on what we’ve learned—that nature offers an unparalleled design playbook. Our rebrand embodies this evolution, presenting a devotion to premium materials, structure, and the understated elegance found in nature." 

Exclusive Preview at High Point Market 

Attendees and design enthusiasts attending Fall High Point Market in October are in for an exclusive first look of the new brand, inviting guests to its IHFC 310 showroom where they will experience a broad stroke of Alden Home’s new product line. Free parking and shuttle services will be offered to IHFC from our warehouse at 705 Baker Court, High Point, and will run on a continuous loop providing an added convenience to our customers. 

A New Catalog Experience 

Alden Home's redesigned website offers an engaging digital platform for professionals, showcasing Alden Home’s new brand and product line. This new website reflects and encompasses the streamlined direction of the company, giving access to collections, design processes and inspiration, and the art in design. 

Quality, Craftsmanship and Nature-Inspired Aesthetics 

Going beyond a mere name change, Alden Home embodies a deeper commitment to showcasing the beauty of nature at its finest. The brand's work is a tribute to its "Sophisticated Warmth," harmonizing artistic design and practical utility. 

A testament to timeless elegance and design-forward vision, Alden Home elevates the standard in luxury furniture, guided by a commitment to exceptional quality, service, and sophistication. Each creation, from hand-selected exotic veneers to custom hardware, is a work of art.

The Alden Fall High Point Market Sample Sale & Online Auction 

For those seeking exclusive deals at Fall Market, the Alden sample sale, commencing on Thursday, October 12, from 10 AM - 5 PM, will be active throughout market during the hours of 8 AM - 6 PM. This sample sale will take place at the Alden Attic, where all pieces will be priced for sale. 

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