Digital Marketing

Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?

Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.
Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.

Reaching Your Clients Through Communication & Marketing

So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
kalchenko - stock.adobe.com
kalchenko - stock.adobe.com

3 Graphic Design Apps for Your Home Furnishings Business

In the home furnishings game, it’s important to connect with your customers wherever they are, and these days, that initial interaction will likely be online. You’ll want to put your best photos and…
Image by Muhammad Ribkhan from Pixabay
Image by Muhammad Ribkhan from Pixabay

7 Tips for Effective Email Marketing

Whether you’re a brick-and-mortar retailer — with or without a website, although a website is a calling card these days — or have a focus on e-commerce, it’s important to stay connected to your…
Image by talha khalil from Pixabay
Image by talha khalil from Pixabay

3 Newsletter Platforms to Reach More Customers

Today’s email marketing platforms are more advanced than ever before. With retargeting, automated communications and e-commerce integration, retailers and designers alike can stay in front of their…

3 Buy Now, Pay Later Options for Retailers

As buy now, pay later services become increasingly popular among shoppers (see Consumer Snapshot on page 22 for more on this), retailers should consider adding these services to their websites or in-…
Photo by Dmitry Mashkin on Unsplash
Photo by Dmitry Mashkin on Unsplash

A Look Inside Clubhouse

If you’re on social media, you’ve probably heard talk of Clubhouse. This invite-only social networking app hit the scene in April 2020, and as the COVID-19 pandemic picked up, so did its membership.…
Image by Joseph Mucira from Pixabay
Image by Joseph Mucira from Pixabay

5 Steps to Micro-Influencer Success

We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
Image by antonbe from Pixabay
Image by antonbe from Pixabay

4 Tips For Using TikTok in Your Design or Retail Business

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Kichler Lighting the Way Forward, Surreal Events
Kichler hosted a virtual Lighting the Way Forward event to connect with customers.

Kichler Wraps Up Inaugural Lighting the Way Forward Virtual Event

Kichler Lighting LLC recently delivered its inaugural virtual event and showroom: Lighting the Way Forward. The event was held on November 18-19, 2020, including a welcome ceremony and scheduled…
Image by cloudlynx from Pixabay
Image by cloudlynx from Pixabay

Instagram: About Those #hashtags

If you’re using Instagram to get in front of potential clients, customers and influencers for either your interior design or home furnishings retail business, it pays to know the trending hashtags…