Digital Marketing

Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?

3 Buy Now, Pay Later Options for Retailers

As buy now, pay later services become increasingly popular among shoppers (see Consumer Snapshot on page 22 for more on this), retailers should consider adding these services to their websites or in-…
Photo by Dmitry Mashkin on Unsplash
Photo by Dmitry Mashkin on Unsplash

A Look Inside Clubhouse

If you’re on social media, you’ve probably heard talk of Clubhouse. This invite-only social networking app hit the scene in April 2020, and as the COVID-19 pandemic picked up, so did its membership.…
Image by Joseph Mucira from Pixabay
Image by Joseph Mucira from Pixabay

5 Steps to Micro-Influencer Success

We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
Image by antonbe from Pixabay
Image by antonbe from Pixabay

4 Tips For Using TikTok in Your Design or Retail Business

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Kichler Lighting the Way Forward, Surreal Events
Kichler hosted a virtual Lighting the Way Forward event to connect with customers.

Kichler Wraps Up Inaugural Lighting the Way Forward Virtual Event

Kichler Lighting LLC recently delivered its inaugural virtual event and showroom: Lighting the Way Forward. The event was held on November 18-19, 2020, including a welcome ceremony and scheduled…
Image by cloudlynx from Pixabay
Image by cloudlynx from Pixabay

Instagram: About Those #hashtags

If you’re using Instagram to get in front of potential clients, customers and influencers for either your interior design or home furnishings retail business, it pays to know the trending hashtags…
Virtual Market Center
Virtual Market Center allows users to tour showrooms and shop via a real-time connection with a sales representative.

Virtual Markets Are Here to Stay

As coronavirus has continued to spread across the United States, virtual markets have become pervasive where in-person markets have had limited in-person access, if at all. Even at October’s High…
digital footprint
emojoez - stock.adobe.com

Setting Up a Digital Footprint

As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
Image by StartupStockPhotos from Pixabay
Image by StartupStockPhotos from Pixabay

7 Interior Design Marketing Strategies

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…
Denys Prykhodov - stock.adobe.com
Denys Prykhodov - stock.adobe.com

The 5 W’s (and 1 H) of Pinterest

Consumers embarking on home design or improvement projects often head to Pinterest as their first stop before making any decisions. There they can look for inspiration, pin photos and links to boards…