Digital Marketing

Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?

Image by antonbe from Pixabay
Image by antonbe from Pixabay

4 Tips For Using TikTok in Your Design or Retail Business

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Kichler Lighting the Way Forward, Surreal Events
Kichler hosted a virtual Lighting the Way Forward event to connect with customers.

Kichler Wraps Up Inaugural Lighting the Way Forward Virtual Event

Kichler Lighting LLC recently delivered its inaugural virtual event and showroom: Lighting the Way Forward. The event was held on November 18-19, 2020, including a welcome ceremony and scheduled…
Image by cloudlynx from Pixabay
Image by cloudlynx from Pixabay

Instagram: About Those #hashtags

If you’re using Instagram to get in front of potential clients, customers and influencers for either your interior design or home furnishings retail business, it pays to know the trending hashtags…
Virtual Market Center
Virtual Market Center allows users to tour showrooms and shop via a real-time connection with a sales representative.

Virtual Markets Are Here to Stay

As coronavirus has continued to spread across the United States, virtual markets have become pervasive where in-person markets have had limited in-person access, if at all. Even at October’s High…
digital footprint
emojoez - stock.adobe.com

Setting Up a Digital Footprint

As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
Image by StartupStockPhotos from Pixabay
Image by StartupStockPhotos from Pixabay

7 Interior Design Marketing Strategies

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…
Denys Prykhodov - stock.adobe.com
Denys Prykhodov - stock.adobe.com

The 5 W’s (and 1 H) of Pinterest

Consumers embarking on home design or improvement projects often head to Pinterest as their first stop before making any decisions. There they can look for inspiration, pin photos and links to boards…
Kimberley Seldon
Kimberley Seldon

Kimberley Seldon Masters the Business of Design

“As creatives we like a certain amount of creative freedom,” says Kimberley Seldon, Interior Designer and Founder of Business of Design, an interior design business coaching program developed from…
Jamie Merida Interiors
Jamie Merida Interiors developed as an extension of Merida’s success as a home furnishings and flooring retailer.

The Keys to Building a Brand

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Elizabeth McGann
The Lewis Design Group for Holiday House Hamptons, photo: JJ Jetel. “Showhouses value designers with an active following on Instagram and count on that to help promote the showhouse,” says Elizabeth McGann. Instagram: @thelewisdesigngroup

3 Retailers Share Social Media Success Stories

At the time of this writing, the doors of Nell Hill’s in Kansas City, MO, are temporarily closed to customers, but owner Katie Laughridge has a message for habitués of the beloved home furnishings…