Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
Keeping Up With Technology's Evolution in Business
Back in the late ’90s, I worked for the direct marketing arm of a large, well-known publishing house. We sold books. Along came this little startup, which by that time was starting to make a name for…
How Color Impacts Consumer Purchasing Behavior
While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
Integrated Strategies – Effective Multi-Channel Marketing
By now you can see that there are many ways to promote and advertise your business that reach well beyond email marketing. The right combination of advertising tactics can increase your sales and…
Retargeting: Increase Conversion Rates and Brand Awareness
The average website converts only 2% of its total traffic into sales. That means 98% of customers reaching your site are a missed sales opportunity.
What if you could reach that 98% after they…
CRM Data Targeting: Increase Conversions and Engagement
CRM data targeting brings together offline and online advertising to produce the digital equivalent of a laser beam: precise ad targeting based on CRM data.
What’s the Difference Between CRM Data…
Social Platforms - Facebook Total Reach
Are you using Facebook to promote your business? If so, that is a smart move. With more than 2.19 billion monthly active users, Facebook remains a hugely popular platform despite the recent outcry…
Putting It All Together: Integrated Digital Marketing Success
By now you’ve come to realize that there’s more to marketing success than sending out an email blast and hoping for the best. New technology and techniques are improving the ability for advertisers…
Looking Beyond Email
The average email open rate spans a range starting at 16.48% for marketing and advertising industry-related emails to 27% for emails related to hobbies. For the remaining industries and interests,…
Integrated Strategies: Combining Email & Facebook to Increase Total Reach
You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…
E-commerce Lessons Learned
Adding e-commerce to a website can be a daunting task. We spoke to two retailers in the infancy of their e-commerce experience to see what lessons they’ve learned since starting up.
Filament Home…