Marketing Your Business

Designers talk incessantly about how to manage selling product and ensuring the sales are going through their firm. Social media forums, seminars and market talks are rife with the angst and nail-…

Calling all designers! You may have noticed that Furniture, Lighting & Decor features stylish room shots on our monthly issue covers. We look for rooms that represent current interior design…

While furniture and lighting fixtures may not be top of mind for many holiday customers, it’s still an opportunity for independent home furnishings retailers to build relationships with consumers…

Today’s email marketing platforms are more advanced than ever before. With retargeting, automated communications and e-commerce integration, retailers and designers alike can stay in front of their…

Branding is important. If you’re in business you know this. But how do you develop and share that brand? Over the years, we’ve talked to experts about how best to brand your retail or design business…

As we’re closing this issue, I’m getting ready for my first COVID-19 vaccine. The thought of finally being somewhat protected from this virus after a year of hunkering down has allowed me to start…

We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…

In the beginning of the coronavirus pandemic, one word we heard often as it pertained to the designers, retailers and home furnishings companies in our sphere was “pivot.” Pivot to e-commerce. Pivot…