Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

Operation Cover Shot
Get your design work on the cover of Furniture, Lighting & Decor's January cover!

Designers: Don't Miss the Deadline to Enter Your Furniture, Lighting & Decor Cover Shot

Calling all designers! You may have noticed that Furniture, Lighting & Decor features stylish room shots on our monthly issue covers. We look for rooms that represent current interior design…

Are You ‘Small Business Saturday’ Ready?

While furniture and lighting fixtures may not be top of mind for many holiday customers, it’s still an opportunity for independent home furnishings retailers to build relationships with consumers…
Image by talha khalil from Pixabay
Image by talha khalil from Pixabay

3 Newsletter Platforms to Reach More Customers

Today’s email marketing platforms are more advanced than ever before. With retargeting, automated communications and e-commerce integration, retailers and designers alike can stay in front of their…

Top Tips from Experts on Branding Your Retail or Interior Design Business

Branding is important. If you’re in business you know this. But how do you develop and share that brand? Over the years, we’ve talked to experts about how best to brand your retail or design business…
Photo by Hakan Nural on Unsplash
Photo by Hakan Nural on Unsplash

How Will Business Change After the Pandemic?

As we’re closing this issue, I’m getting ready for my first COVID-19 vaccine. The thought of finally being somewhat protected from this virus after a year of hunkering down has allowed me to start…
Image by Joseph Mucira from Pixabay
Image by Joseph Mucira from Pixabay

5 Steps to Micro-Influencer Success

We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
Image by antonbe from Pixabay
Image by antonbe from Pixabay

4 Tips For Using TikTok in Your Design or Retail Business

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Jamie Merida Interiors
Jamie Merida Interiors developed as an extension of Merida’s success as a home furnishings and flooring retailer.

The Keys to Building a Brand

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Photo by Casper Nielsen on Unsplash
Photo by Casper Nielsen on Unsplash

Evolving Your Brand During Challenging Times

In the beginning of the coronavirus pandemic, one word we heard often as it pertained to the designers, retailers and home furnishings companies in our sphere was “pivot.” Pivot to e-commerce. Pivot…

Making a Lasting Impression With Thoughtful Customer Appreciation

This past Christmas, while visiting my Millennial kids in New York, my daughter needed a pen. I grabbed a favorite pen out of my bag and handed it to her. Her reaction: “Mom, this pen is amazing! Can…