Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
How Will Business Change After the Pandemic?
As we’re closing this issue, I’m getting ready for my first COVID-19 vaccine. The thought of finally being somewhat protected from this virus after a year of hunkering down has allowed me to start…
5 Steps to Micro-Influencer Success
We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
4 Tips For Using TikTok in Your Design or Retail Business
TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Evolving Your Brand During Challenging Times
In the beginning of the coronavirus pandemic, one word we heard often as it pertained to the designers, retailers and home furnishings companies in our sphere was “pivot.” Pivot to e-commerce. Pivot…
Making a Lasting Impression With Thoughtful Customer Appreciation
This past Christmas, while visiting my Millennial kids in New York, my daughter needed a pen. I grabbed a favorite pen out of my bag and handed it to her. Her reaction: “Mom, this pen is amazing! Can…
NKBA Launches Live Virtual Forum
The National Kitchen & Bath Association (NKBA) is launching a new live interactive digital forum called Brave New Business, designed to connect, share and inform. Created with industry partners…
Retail Strategies for Customer Retention
The relationship with your retail customer doesn’t end when the sale is made. It doesn’t start there either. Successful home furnishings and lighting retailers know a lot goes into making that…
Keeping Up With Technology's Evolution in Business
Back in the late ’90s, I worked for the direct marketing arm of a large, well-known publishing house. We sold books. Along came this little startup, which by that time was starting to make a name for…
How Color Impacts Consumer Purchasing Behavior
While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…