Marketing Your Business
Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off.
Pearl Collective Offers Marketing Masterclass for Designers
As an interior designer, if you're looking to unlock secrets of effective marketing and reduce the stress of finding your next client, you'll want to mark your calendars for The Pearl Collective's…
Best Practices for Your Social Media Platforms
In today’s marketing environment, social media is a given. For those in the home furnishings and design industry, if you aren’t on Facebook, Instagram or elsewhere, are you missing opportunities to…
BIG PICTURE THINKING LEADS TO PROFIT
Designers talk incessantly about how to manage selling product and ensuring the sales are going through their firm. Social media forums, seminars and market talks are rife with the angst and nail-…
Designers: Don't Miss the Deadline to Enter Your Furniture, Lighting & Decor Cover Shot
Calling all designers! You may have noticed that Furniture, Lighting & Decor features stylish room shots on our monthly issue covers. We look for rooms that represent current interior design…
Are You ‘Small Business Saturday’ Ready?
While furniture and lighting fixtures may not be top of mind for many holiday customers, it’s still an opportunity for independent home furnishings retailers to build relationships with consumers…
3 Newsletter Platforms to Reach More Customers
Today’s email marketing platforms are more advanced than ever before. With retargeting, automated communications and e-commerce integration, retailers and designers alike can stay in front of their…
Top Tips from Experts on Branding Your Retail or Interior Design Business
Branding is important. If you’re in business you know this. But how do you develop and share that brand? Over the years, we’ve talked to experts about how best to brand your retail or design business…
How Will Business Change After the Pandemic?
As we’re closing this issue, I’m getting ready for my first COVID-19 vaccine. The thought of finally being somewhat protected from this virus after a year of hunkering down has allowed me to start…
5 Steps to Micro-Influencer Success
We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
4 Tips For Using TikTok in Your Design or Retail Business
TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…