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Allison Eden Studios Announces Collaboration with NY NOW

The curated Allison Eden lounge at NY NOW will feature Eden's new collection with ZUO.

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Allison Eden collection for Zuo
Allison Eden's lounge at NY will feature her latest furniture collection with ZUO.

Allison Eden Studios has announced a brand collaboration with NY NOW for a curated lounge to debut Allison Eden by ZUO Summer 2022 Collection. NY NOW’s Summer Show will take place Aug 14-17, at Javits Center, where artisans from around the globe converge in the heart of the city that puts trends on the map.

Eden, Creative + Founder, Allison Eden Studios shares, “Being asked by NY NOW to feature my designer collaboration with ZUO is a dream come true. I am so honored to work with the creative marketing and events team from Emerald Expo to create this fun lounge space. I can’t wait for NYC to experience my collection with ZUO and for buyers to relax, reconnect, and be inspired. ”

Eden’s curated NY NOW lounge will debut Allison Eden by ZUO’s exclusive collection in Booth 805. Consisting of (20) twenty limited edition designs featuring Allison’s iconic mosaic-inspired textiles that are featured on ZUO’s stylishly modern upholstery for lounge, dining and bar chairs. 

“I couldn’t be more excited about debuting our designer collection with Allison Eden at NY NOW, ” said Luis Ruesga, CEO of ZUO. “It gives our audience a chance to experience a fun and elevated take on classic mid-century modern upholstery with a look you won’t find anywhere else.”

This exclusive collection with wholesale furniture manufacturer ZUO Modern is the first collaboration in the home furnishing industry for Allison Eden Studios and the first licensed collection for ZUO and features six patterns from Allison’s iconic mosaic-inspired textiles. Each design delivers bright pops of color with mid-century modern flair and is paired with ZUO’s hospitality grade leatherette and velvet fabrics to create original upholstery with a rainbow of positivity. 

Allison commented, “I am so excited about how this collaboration with ZUO Modern has come together. As I have dreamed of putting my designs on everything from furniture to clothing to housewares and to find such a creative manufacturer was serendipitous to me. Our two brands are perfectly in sync together — and I love how our collection turned out.”

First look at the capsule collection took place in Spring 2022 and has been described by design enthusiasts “as bold and brilliant – with a nod to vintage 60’s mod style.” 

To add to the excitement of having Eden as a special guest with her own featured lounge, the marketing team at NY NOW has created a special talk, "Creative Ways to Expand Your Business — From Product Licensing to Branding and Much More!" The panel features Eden, Creative + Founder of Allison Eden Studios, Serena Martin of 24/7 Creative Agency and Yudi Kaufman of YKD Associates. To learn more and rsvp: Click Here.

Allison’s licensing agent Serena Martin, 24/7 Creative Agency shared; “Allison Eden is quite simply a design superstar. So far she has successfully translated her designs into a fashion-forward line of wall covering, art, rugs, textiles, clothing, accessories, and most recently a collection of stylish upholstery for ZUO Modern. Stay tuned for more exciting collaborations launching soon as this is just the beginning of what Allison has in store for her iconic designs”.

As a long-time NYC resident, Allison Eden Studios celebrates 30 years in the glass tile and mosaics industry and from her kaleidoscope technicolor glass mosaics designs. Her most recognizable NYC project is from her award-winning holiday window displays at Bloomingdale’s, Flagship store on 59th Street. While her worldwide success has garnered her an impressive list of A-list celebrity and hospitality clients, Allison has established herself as a truly creative artist who always features her own signature style. Sharing that throughout her three-decades-long career she and her mosaics studio have continued to thrive. Further sharing that she employs an exceptional team of 15 full-time mosaic artisans, some of which have been with her from the very beginning.

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