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Badgley Mischka Home Grows International Sales Force

The brand added 28 representatives as it prepares for its second High Point Market.

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Mark Badgley and James Mischka

Badgley Mischka Home last week added 28 new sales representatives to cover North American and international sales.

Sales representation includes national coverage across the United States, eastern and western Canada, Russia and Eastern Europe. For the full listing of the representatives and trading areas, visit www.badgleymischkahome.com.

Designers Mark Badgley and James Mischka entered the furnishings segment with the April launch of Badgley Mischka Home. At this month’s High Point Market, the furniture and accent collections will expand to more than 200 SKUs, including dining, living and bedroom furniture.

“With the growing connection between fashion and home decor among consumers, Badgley Mischka Home was an obvious next step for the designers,” says Jonathan Bass, CEO of Badgley Mischka Home. “Their strong brand recognition combined with a genuine passion that Mark and James have for furnishings is a home run, and we’re eager to expand our product distribution channels through a strong global rep force.”

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