Brown Jordan, the award-winning luxury outdoor furniture brand, today announced the launch of its new Manhattan flagship showroom, now open in the New York Design Center located at 200 Lexington Avenue. The 6,600-square-foot space encapsulates a new vision for the brand that celebrates its history while introducing the interior design and architecture communities to new colorways available through the showroom. Visitors will be able to experience and explore Brown Jordan’s wide range of cutting-edge designs, fabrics, and finishes at the inspired new location.
“With the opening of our new showroom at the New York Design Center, Brown Jordan officially plants a flag firmly into the epicenter of the design industry,” said Brown Jordan CEO Gene Moriarty. “This marks the beginning of Brown Jordan’s biggest and brightest chapter in our almost 80 year history. We’re not only offering never before seen exclusive interpretations of our iconic designs, but over the next several months, we will begin rolling out multiple new collection introductions and expanding our list of best in class design partners. Brown Jordan has always been at the forefront of outdoor luxury, and that message is about to get a whole lot louder.”
Designed by Barbara Reimelt of The Ninetynine Group, whose highly disciplined design approach delivers strong brand visual presentations that collate brand stories with real-world opportunities, the showroom is a fully immersive experience that infuses imagination, creativity and the unexpected.
“I like to create environments that speak to the sensibility of the products to bring consistency in the messaging of the design and brand ethos,” said Reimelt. “Here, my main inspiration for the showroom design stemmed from the beautifully curved lines of the Walter Lamb Chair. With a total of twelve different collections featured throughout the showroom, it was important to create spaces within that felt like distinct cocoons for each of the collections without impeding the movement throughout. The flow of the showroom intentionally creates an invisible guide that allows you to experience the spaces in a way that seamlessly propels you from one to the next.”
The showroom celebrates Brown Jordan’s almost 80 years as America’s premier purveyor of luxury outdoor furniture, setting the standard with iconic, award-winning designs found at prestigious locations including The White House, The Ritz Hotel in Paris, The Breakers Hotel in Palm Beach and the Smithsonian Museum. In honor of the opening, exclusive designs are offered throughout the new space by many of the brand’s legendary design collaborators including Walter Lamb, Richard Frinier, and John Caldwell in addition to recent award-winning collections by Ann Marie Vering and Toan Nguyen. A museum-like display showcases the “First Chair Ever Made,” Morning Glory created in 1945 in Pasadena, California.
The dominant design influence for the flagship showroom is Brown Jordan’s 1948 Walter Lamb Bronze collection, specifically the curves of Lamb’s iconic S-shaped lounger. These graceful lines are echoed in rounded walls throughout and in dramatic, large-scale sculptural elements that divide the space. The latter are lacquered in a new pomegranate inspired color called Almandine and embellished with the brand’s logo in burnished bronze.
More notable design details include:
- A pair of large-scale decorative screens inspired by iconic designer Hall Bradley’s 1967 Calcutta collection provide a striking entrance to the showroom. Each screen is constructed from 16 Calcutta chair backs fabricated in aluminum, meticulously welded together, then sanded, buffed, and polished. This inventive interpretation of a signature design element showcases Calcutta’s cast-metal bamboo pattern, unrivaled in detail to this day.
- A large-scale, modernist wisteria vine-covered pergola creates a show-stopping cocoon that brings the outdoors in, inspired by the architecture and geometry of a gazebo at Longhouse Reserve in East Hampton, New York.
- An array of 14 award-winning chairs posed on a sinuous, elevated two-level display that mimics the curves of Walter Lamb’s S-shaped lounger. These instantly recognizable designs are fabricated in unexpected mixes of color and material that inspire new ways to spec luxury outdoor furniture.
- A dedicated Brown Jordan outdoor kitchen/bar setting welcomes design professionals to envision and create unique outdoor entertaining rooms that extend beyond the furniture.
(Brown Jordan kitchens are manufactured in America by Danver Stainless Outdoor Kitchens, the industry’s premier stainless steel cabinet manufacturer for over 20 years.)
- Living green spaces feature large-scale concrete planters handmade by Opiary Studio in Brooklyn, New York. Organically shaped matte black “Terrainers” that are big enough to stand in and clusters of oversize matte white saucers, both planted with moss and succulents and complemented by Opiary’s otherworldly standing lamps and spire-like Hoodoo sculptures.
- The showroom is illuminated by celebrated designer Kelly Wearstler’s lighting collection.
The showroom is open Monday through Friday 9 a.m. to 5 p.m. and on Saturdays from 10 a.m. to 5 p.m. For more information, visit www.brownjordan.com.