Adeleh Nassri, Business Development for Unique Loom commented, “Collaborating with Toby and the HÆRFEST artists has been an incredible experience for Unique Loom. We are honored to offer new abstract rugs that are beautifully designed rugs by eight talented artists.”
HÆRFEST (pronounced “harvest” from an Old English variant) is a coffee outreach company that utilizes the HÆRFEST of coffee to impact lives and create positive change.
Unique Loom x HÆRFEST Collection first debuted at Fall High Point Market and is inspired by eight talented artists, who are also part of HÆRFEST Coffee Co, which is a complete sensory experience. Each rug design starts with original artwork that was created in an abstract style using paint on canvas before it is translated into a stunning abstract machine-woven rug.
The rug design collaboration is a first for both brands and yields eleven powerful and exquisitely colorful designs that are available in a variety of sizes. The talented artists from this new collaboration also create HÆRFEST company’s coffee packaging, as well as roast and pack the coffee at their Davidson, North Carolina facility.
Haerfest Coffee Company’s Toby Foreman commented, “Working with the team at Unique Loom has been such a life changing experience for our company and for each of our artists. Everyone is absolutely thrilled with the way the collection has turned out and how their paintings have been reimagined into gorgeous rug designs.”
Unique Loom is offering a trade buyers the chance to experience the new HÆRFEST Collection, at their Winter Open House on Thursday, December 7, from 9 am to 5 pm in their Market Square #190 showroom (305 High Street, High Point, NC). The HÆRFEST team will also be on site serving samples of their delicious coffee during the Open House event.