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Cozzia USA Debuts New Massage Chair in Las Vegas

Cozzia USA will launch the new CZ-645 Zen XE massage chair, featuring myriad benefits in the mid-price range, at Las Vegas Market.

07/07/2024
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CZ-645 Zen XE, a new premium massage chair, by Cozzia
The new CZ-645 Zen XE massage chair by Cozzia is available in three colors including Grey Espresso, shown here.

Cozzia USA is introducing the CZ-645 Zen XE, a new premium massage chair, at the Summer Las Vegas Market, July 28 – Aug. 1, according to a news release. The introduction further reinforces Cozzia’s offerings in the mid-price point range and strengthens their existing family of products.

The Zen XE is a deluxe massage chair with benefits translating to high value for the price, company officials said. Available in three colors, it capitalizes on the company’s innovative technologies and user experiences to produce a deluxe massage chair in the mid-price range.

The new massage chair allows users to tailor each massage based on their individual preferences. Features include:

  • 3D human-like Vario Motion Mechanism 
  • Long track massage from neck to buttock
  • Six massage techniques (shiatsu, kneading, clapping, tapping, Swedish and rolling)
  • Sixteen auto pre-programs (12 auto programs, one spot massage and three custom)
  • Air pressure massage with 30 airbags for neck, shoulder, lumbar, seat, thigh, calf and foot
  • Foot and sole roller massage
  • Five air intensity levels
  • Heat therapy for legs, seat and lumbar
  • Zero gravity positioning
  • Precise body scanning
  • Bluetooth speaker
  • Wired touch screen control
  • Massage time adjustments range from five to 30 minutes

“We are thrilled to introduce the Cozzia Zen XE Massage Chair, providing our customers with relaxation like never before at an affordable price,” said Bob Bruns, President of Cozzia USA. “This chair will strengthen our dealers’ lineups and offer the best value in the marketplace at the $3,999 price point.”

The new massage chair demonstrates Cozzia USA’s continuous commitment to the industry as well as their dealers, company officials said. The company gathers customer feedback that helps drive their innovation and production of top-notch products along a varied price spectrum for their partners’ success. The focus on R & D, product development, technology research, market launches, customer marketing and support reinforce this commitment.

Cozzia USA continues to lead the marketplace in the health and wellness category with their innovation in massage chair technologies, according to a news release. For more information on the new Zen XE, it will be on display at the company’s showroom in Las Vegas at B-1062.
 

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