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Dallas Market Center Debuts Lightovation Virtual Show

The  January 7 online residential lighting trade event will feature 70-plus brands for inspiration and ordering.

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Dallas Market Center, the home of Lightovation, the largest residential lighting trade event in North America, announces the debut of a Lightovation virtual pop-up show January 7-12. The online event, the first of its kind in residential lighting, will enable qualified retail buyers worldwide to shop products from more than 70 leading brands in multiple categories and to seamlessly and conveniently make purchases.

“Using breakthrough technology and intuitive design features, we are thrilled to support the lighting industry by creating the first virtual trade event for residential lighting,” said Cindy Morris, president and CEO of Dallas Market Center. “The virtual show will provide buyers with an efficient and convenient avenue for discovering new products, surveying trends, and placing orders.”

The virtual Lightovation show will provide a seamless and integrated method of shopping wholesale online with a user experience and consolidated checkout system powered by MarketTime, a Dallas Market Center partner. It will enable buyers to conveniently explore and shop products across brands in every category from outdoor fixtures to smart lighting systems—and make one fast and easy purchase.

Early adopter participating brands include Adesso, Artcraft Lighting, Bethel International, Big Ass Fans, Bulbrite, Capital Lighting Fixture Co., Carro USA, Crystorama, Eurofase, GS Designs, H.A. Framburg & Co., Hinkley, Hudson Valley Lighting , Hunter Fan Co., Innovations Lighting, KONCEPT, Legrand, Lite Source, Livex Lighting, Lucas + McKearn, Luxrite, Matthews Fan Co., Maxim Lighting Group, Minka Group, Nora Lighting, Progress Lighting, Quoizel, Robert Abbey, Savoy House, Schonbek, Sonneman-A Way of Light, Varaluz, Wind River Ceiling Fans, Zeev Lighting, and Z-Lite. Additional brands and products are being added every day leading up to the show’s launch.

How to Participate in the Lightovation Virtual Pop-Up

Joining the online trade event is easy. Existing Dallas Market Center registered lighting buyers will soon receive simple instructions for quickly connecting to the show. Dallas Market Center also welcomes new buyers looking to participate and will offer a quick and easy online registration process beginning December 31.

More Upcoming Dallas Market Center Events

The month of January also includes multiple in-person events at Dallas Market Center. Total Home & Gift Market takes place January 6-12 and Temps January 6-9; Apparel & Accessories Market takes place January 12-15; and KidsWorld takes place January 12-15.

Given recently expanded travel restrictions impacting buyers and representatives attending Lightovation from all over North America and around the world, January’s in-person Lightovation show, previously scheduled for January 7-10, will now take place March 23-26. The summer 2021 edition of Lightovation will take place June 23-26, as previously scheduled.

Supporting the comfort, health and safety of all attendees, the market center continues measures that began earlier in the summer and will remain in place for the foreseeable future. Those protocols include mandatory face covering and temperature screening for every person entering the marketplace every day. Other efforts include low contact entry via the Market FastPass, which saw a dramatic adoption in the summer, as well as enhanced cleaning with hospital grade products, hundreds of hand sanitizing stations, limited food service, no gatherings, and signage for social distancing. Along with these new steps, there are safety measures that are part of the natural design of the marketplace: open parking, large entryways, quick registration in multiple areas, wide hallways, multiple escalators to every floor, and showrooms with controlled access to allow for the appropriate distance between customers.

Additional information about the largest residential lighting show in North America is available on the Lightovation page of the Dallas Market Center website. Keep up with the latest developments by following the #Lightovation hashtag on social media, via the Lightovation Facebook Page and Lightovation - Lighting Industry Discussion Group.

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