As Fairfield celebrates their centennial year in business, the company continues to produce high-quality casegoods and upholstery. In an effort to make the High Point Furniture Market experience more hands-on for their designer clients, Fairfield has announced a Virtual Design Challenge, in which eight selected interior designers will battle through design to create a winning showroom space that will be brought to life during October Market.
Eight featured designers will participate in the challenge producing renderings using Fairfield’s upholstery and casegoods product lines to create a space of their dreams using the real-time dimensions of Fairfield’s High Point Showroom. The designers selected collectively represent a diverse perspective of geographic regions, project scopes and design aesthetics.
“The past year has been challenging for trade shows and events. Our team wanted to do something unique for the designers who have been purchasing from us for years,” says Dixon Mitchell, CEO of Fairfield. “It will be interesting to watch how these talented designers use our product and design the showroom space with their unique aesthetic. The sky's the limit here and we’re ready to watch this contest unfold.”
The renderings will be on display in the showroom during June’s High Point Market and a curated panel of expert judges will be tasked with selecting the winners. The first place winner’s rendering will come to life within the Fairfield Showroom during October’s High Point Market and the winner will receive a $5,000 Fairfield credit. The second and third place winners will receive $2,500 and $1,500 Fairfield credits respectively.
Fairfield Design Challenge Contest Participants
- Traci Connell of Traci Connell Interiors
- Eric Haydel of Eric Haydel Design
- Melissa Lee of New South Home
- Lisa Mende of Lisa Mende Design
- Don Ricardo of Design Inkredible
- Erika Ward of Erika Ward Interiors
- Enia White of Enia White Interiors
- Katie Wozniak of KED Interiors
- Ashley Hotham Cox, Editor-in-Chief, Home Design Decor
- Michelle Doherr, Visual and Creative Merchandise Manager, Fairfield
- Diane Falvey, Editor-in-Chief, Furniture, Lighting & Decor
- Elizabeth Hudson, Editor-in-Chief, Our State Magazine
- Jane Dagmi, Editor-in-Chief, Designers Today
- Libby Langdon, Interior Designer + Principal, Libby Interiors, Inc.