Feather this week launched more than 200 new items designed and manufactured exclusively for its customers. In addition to new furniture, this is also the official launch of several product categories in home decor. For the first time, Feather is offering rugs and artwork in their rental assortment.
“We’ve wanted to fully own and diversify Feather’s signature assortment since first starting the company, and we’re excited to see it come to fruition in such a significant way,” said Jay Reno, Founder and CEO of Feather. “Our vision is to provide flexibility, quality and comfort to our customers as they navigate their changing lives, so we’ve manufactured our assortment to not only reflect their style preferences, but also to meet the functional needs of small-space living.”
Feather Furniture is collectively designed to provide a streamlined shopping experience. These items are also built to tackle the unique challenges that renters face—like odd floor plans, small spaces, and limited storage. Customers can easily mix-and-match furniture without feeling overwhelmed by too many options.
“We’ve married a timeless and modern aesthetic with an economy of design that makes the pieces not only beautiful, but also multi-purpose,” said Kendra Ovesen, VP of Merchandising at Feather. “Whether that’s a coffee table that transitions to extra bench seating when guests are over or nesting tables that can be easily stored when they’re not in use, Feather Furniture allows our customers to conveniently build a home they love.”
This new furniture and decor represents another significant step towards greater circularity and sustainability for Feather. The company designs and manufactures items with component parts made from durable materials. Feather’s in-house refurbishment extends the life of each item by ensuring that wear-and-tear can be isolated and repaired in a targeted way. Additionally, the use of sustainable materials including FSC certified wood, indigenous woods that are more abundantly available, more natural and water-based finishes, and glues and stains with low or no VOC emissions ultimately contribute to a more environmentally responsible product.
Earlier this year, Feather succeeded in offsetting the carbon emissions of its domestic deliveries and pledged to join Pachama in reforestation efforts in South America.
Feather Furniture can be found at www.livefeather.com, with service available in New York City, San Francisco, Los Angeles and Orange County; additional cities to be announced soon.