Their acquisition of Austin-based Wonderwall strategically expanded the company’s capacity within the growing art category, adding the U.S.-based production of handcrafted, made-to-order artisan frames to complement their existing artwork, photography and specialty print products.
“We connected with Wonderwall over a shared passion for the intersection of art, design and interiors,” said Matthew Briggs, President and CEO of Four Hands. “Their team of artisans is producing creative solutions to modern framing needs to make art more accessible, which aligns with our mission of furnishing style across a variety of categories.”
As part of their overall growth goals and furthering their heavy focus on a comprehensive digital experience, Four Hands also acquired Austin-based technology firm Adaptdev. Adding Adaptdev’s team to their already robust in-house technology department is an integral part of Four Hands’ goals to implement a business-to-consumer experience for retailers and designers, which is rare within the wholesale space. Adding their technology team to Four Hands' existing staff will speed up their B2B e-commerce capabilities to stay on top of the growing online demand.
“The addition of Adaptdev’s team and our ongoing commitment to digital solutions uniquely positions us to lead the industry in creating an unrivaled online shopping experience that makes it as smooth as possible for our wholesale customers to easily access information, get inspired, and source the latest in home furnishings for their stores or projects,” said Briggs.