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Furniture First Adds to Staff

Heidi Dounouk and Ailene Beeson will take the roles of Service Coordinator and Lead Merchandising Director, respectively

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Heidi Dounouk and Aileen Beeson
Heidi Dounouk and Aileen Beeson have joined Furniture First.

Furniture First has added two industry veterans to their staff: Heidi Dounouk in the role of Services Coordinator and Ailene Beeson as Lead Merchandising Director.

Dounouk brings years of experience at furniture retailers, including Wolf Furniture and NB Leibman, in various roles, including merchandising and communications. Her responsibilities at Furniture First will include working with consumer financing, point of sale systems, credit card processing, and protection programs. Dounouk will be based at the Furniture First headquarters in Middletown, Pennsylvania.

Ailene (Ally) Beeson will join the staff later this month in a new position and will be based in Furniture First’s High Point showroom that will open for the upcoming October High Point Market. Beeson will draw on her in-depth experience as a gallery manager and buyer at Furnitureland South in her new role that will include management of merchandise programs and the development of proprietary merchandise for the members of Furniture First. 

“Ally and Heidi’s experience in successful furniture stores will serve our members well,” said Andrew Kauffman, CEO of Furniture First. “They know what the day-to-day operations are like in a busy furniture retailer. They also understand what’s important to retailers and what will make a difference to their operations and success.”

Furniture First, a national cooperative buying group for independent retailers, is opening a four-story building at 336 South Main Street in High Point next month. “Furniture First on Main” will house tenants as well as Furniture First, with TD Retail Card Services and Knorr Marketing on the third floor, and Vaughan Bassett set to occupy the fourth floor in time for the April 2024 Market. While the Furniture First showroom is closed to non-members, all retailers are invited to visit the Industry Service Center on the first floor where fifteen marketing and service partners will have tables to meet with potential clients. 

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