Georg Jensen Closes Madison Avenue Flagship

The Danish design house is closing the Madison Avenue flagship to seek new opportunities for customer engagement.

12/28/2020
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Georg Jensen
The flagship location closed on December 24.

Coinciding with the end of the iconic Danish lifestyle brand’s lease on its Madison Avenue location, Georg Jensen New York closed December 24, 2020 as they seek out a more ideal home for their timeless Scandinavian designs. The full collection will remain available through their website and a wide network of retailers and distributors during the relocation process.

Says Thomas Miang-Perez, Managing Director, Georg Jensen North America, “We’ve been presented with a unique opportunity to learn from the changes to the retail industry in response to the COVID-19 pandemic, and to enhance our relationship with local customers based on our observations of our clients’ buying habits, and understanding their safety concerns in the current climate."

Georg Jensen’s mission to leverage the ideas and principals of the master himself, and to translate these ideas into the present day, extends not just to the products on offer, but to the methods and location of the offering. New York City is a special place for the brand, and has been a key market since the opening of the first Georg Jensen store in New York in 1924. The current New York flagship store on Madison Avenue was redesigned in 2016, to reinforce the brand’s Scandinavian heritage and offer a more curated shopping experience. Now, this closure will provide even greater opportunity to pause, reflect, and reimagine what a perfected Danish design experience might look like today.

Customers may, as always, continue to shop and explore the full collection online at GeorgJensen.com. Additionally, Georg Jensen is fortunate to have strong relationships with reputable NYC resellers including Bloomingdale’s, Saks Fifth Avenue, Macy’s, and others who can continue the brand’s retail legacy as they identify next steps. Whether online or at a partner retailer’s location, customers will receive the same extraordinary service they have been accustomed to at Georg Jensen’s Madison Avenue location, and will have no interruptions in their access to purchasing, returning, or consulting on Georg Jensen designs.

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