Gift for Life today announced a first-time partnership with Cocina Sabrosa Food & Beverage Trade Expo to host a fundraising campaign during its national tradeshow, September 27-28, 2023, at Irving Convention Center in Los Colinas, TX. All funds raised will benefit World Central Kitchen’s programs addressing food insecurity and crisis-related hunger relief.
Gift for Life, the sole charitable partnership between the gift, home and stationery industries; and Cocina Sabrosa, the only national trade show for the Hispanic grocery and restaurant industry, aim to raise $5,000 for World Central Kitchen and its hunger-relief efforts. Donations can be made here: https://donate.wck.org/CocinaSabrosa.
"This is a great first-time partnership, which provides Gift for Life with an exciting introduction to an important industry," said Ari Lowenstein, Gift for Life chair. "Cocina Sabrosa's goal of growing and elevating the Latin Food and Beverage industry, and the community at large, will introduce Gift for Life and World Central Kitchen to a new audience of potential supporters. We are proud to expand our relationship with Emerald Expo and to enter into the food-service arena, which is so linked to World Central Kitchen’s roots.”
Bringing together decision makers across the food and beverage industry, from retail to food service, Cocina Sabrosa Food & Beverage Trade Expo is the ultimate meeting place for the entire Hispanic food and beverage community. More than just a trade show, Cocina Sabrosa is where grocers, manufacturers, equipment companies, restaurants, distributors, investors and thought leaders gather to learn, network and conduct business.
“Our shared goal to advance individuals and communities through the transformative power of food is at the heart of this collaboration. By joining forces, we’re harnessing the strength of the food & beverage industry not only to delight palates, but to uplift lives,” said Andrea Fletcher, Cocina Sabrosa Brand Director. “We are honored to partner alongside Gift for Life to advance World Central Kitchen’s mission to provide meals and hope in the face of crises.”
Image provided by Cocina Sabrosa using photography provided by World Central Kitchen.
Cocina Sabrosa has already posted about the new partnership, saying: “Cocina Sabrosa, in partnership with Gift for Life, supports World Central Kitchen and is excited to unveil the first step in our multi-year partnership together. We’re embarking on a journey to make a positive impact on the world.”
Led by Chef José Andrés, World Central Kitchen has served more than 300 million meals worldwide. When disaster strikes, WCK teams are often the first to mobilize to quickly provide hunger-relief to the communities affected. The staff is on the ground, serving meals and providing uplifting words and helping hands to those who need it most.
Cocina Sabrosa is part of the Emerald Expo family of shows supporting Gift for Life. Follow the progress of World Central Kitchen’s efforts and Gift for Life’s partnership with Cocina Sabrosa by following their individual social channels or checking out the related social hashtags: #CocinaSabrosaExpo #WorldCentralKitchen #GFL #JoseAndres #WCKPartnership #TogetherForChange #GiftforLife