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Gold Bond Celebrates 125 Years of Making Mattresses

Independent mattress manufacturer Gold Bond counts craftsmanship, superior service and collaboration as ingredients behind company's longevity.

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Gold Bond Historical Photo
Gold Bond has been making mattresses since 1899. By World War II, the company was expanding along the East Coast. Clients ranged from leading universities to exclusive hotels.

Gold Bond is celebrating 125 years in business this year. The fourth-generation, family-owned business continues to grow by defying trends and adhering to core values — superior quality, exceptional service and on-site training for dealers by principals, according to a press release.

“We use quality American-made materials to make an exceptional mattress, price it right, deliver it promptly, do on-site training ourselves and we’re available to dealers and consumers at any time to answer questions or handle challenges,” said Gold Bond CEO Robert Naboicheck, whose grandfather started the business in 1899. “We are proud of what we have built and never forget the success is because of our dealers and our vendor partners, most of whom have been with us for many years.”

In 1899, Isador Naboicheck began making handmade mattresses in a four-story brick building overlooking the Connecticut River in Hartford. Naboicheck manufactured mattresses that would later earn a reputation as the region’s most comfortable. His tagline was “comfort and consistency. This is what we do.”

By World War II, Gold Bond was expanding along the East Coast. Clients ranged from leading universities to exclusive hotels like The Plaza and The Park Lane. By then, the company had been blending its own cotton for 30 years and a “Gold Bond Mattress” had become an essential bedroom centerpiece, company officials said.

Generations followed Isador Naboicheck’s lead, keeping alive the Gold Bond tradition of both handmade craftsmanship and longterm vision in mattress manufacturing. In the mid-20th century, the company produced beds for some of the nation’s finest hotels. By the end of the millennia, it became known for its futon mattresses and contributed to the futon boom of the 1980s. 

What’s been the key to Gold Bond’s longevity?

Craftsmanship: Gold Bond is committed to using only high-quality, proven materials, from the layers of cotton and wool to the sturdy innersprings and border rods to the natural latex and steel box springs. The company remains one of the few bedding manufacturers that still garnets its own cotton, ensuring quality control at every stage of the production process, company officials said.

Its two-sided mattress models are a testament to Bob Naboicheck’s philosophy that “two of something is better than one of something.” These durable mattresses have an extended lifespan and come with a 15-year warranty.

At the heart of Gold Bond’s longevity is its dedication to providing unparalleled service. Bob Naboicheck is consistently on the road, engaging with retailers and their sales teams, offering comprehensive education on Gold Bond and its portfolio of products.

The direct interaction allows him to gain invaluable insights into the market challenges and customer needs and demands, enabling him to promptly address both partner and customer needs with agility and precision, a press release stated.

“We’re able to do what we do, and for as long as we have, because of the invaluable relationships we’ve cultivated with our suppliers, retailers and employees,” said Skip Naboicheck, president of Gold Bond and the fourth generation Naboicheck to lead the business. “Few businesses are fortunate enough to reach the 100-year mark, let alone remain in the same family.

“For that, I have to thank my great grandfather, Isadore, and his guiding values of quality, superior service and teamwork that continue to define the company today," he added. "My grandfather and father grew upon those values and vision over the decades, adding to the strength and success of our company.”

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