High Point Market Authority announced this week that it will team up with design industry experts and exhibitors for its New Product Premiere program.
The program will focus on new products debuting at Fall Market in October and will give attendees a sneak peak of what they can expect. New product images are now being accepted from exhibitors for inclusion in the program.
The New Product Premiere Program will include Twitter Chat, which will take place on Aug. 30 at 6 p.m. E.T. The 2017 Style Spotters team will host the chat in conjunction with Studio M, an interior design firm in Florida and the home for Style Spotter Emeritus Michelle Jennings Wiebe, ASID. The online discussion of new products and trends will connect buyers and designers with Spring Market product insight while generating millions of impressions to more than 350,000 Twitter accounts. Follow #HPMKT on Twitter to join the chat.
Followers of the official High Point Market Facebook, Twitter and Instagram accounts will soon begin viewing sneak peeks of products being submitted for the New Product Premiere program, and the Twitter Chat will include a link to special Pinterest boards featuring submitted images and top picks.
“The Twitter Chat is an exceptional marketing and relationship building opportunity with the potential of ten million eyes on your newest products,” said Jennings Wiebe, who is the Founder, President and Principal Designer for Studio M. “Studio M is excited to be hosting the chat with the Style Spotters and very much looking forward to the preview of what’s to come at Fall Market!”
All new product images submitted by High Point Market exhibitors will be featured in a special “Exhibitors New Product Picks” section of www.highpointmarket.org. To be considered for these previews, exhibitors can submit up to two photos of their 2017 introductions through their online exhibitor profile at exhibitor.highpointmarket.org/profile by 5 p.m. ET on Tuesday, Aug. 22. Details can also be found at www.highpointmarket.org/event.