The High Point Market Authority has teamed up with the Design Influencers Conference to launch and co-produce a brand track for the 2019 conference, to be held in Atlanta on February 24-26.
The Design Influencers Conference, previously known as the Design Bloggers Conference, launched in 2011 and continues to be the only conference specifically focused on design bloggers and design influencers using digital content and digital platforms to build their businesses and personal brands.
This new track, launching at the February 2019 conference, will provide educational programming geared towards those on the other side of the equation: the home furnishings manufacturers and brands who are looking to connect with design influencers. It will be focused on providing the tools needed to succeed with this new mainstream marketing strategy that is driving sales and revenue while creating awareness and building trust for savvy home furnishings marketers.
Topics will cover finding and selecting the right influencers, creating effective programs, trade show and other live event opportunities, social media strategies, video tools for influential brands, and other preferred content creation strategies that are the foundation of influencer marketing ROI. Additionally, there will be multiple networking and community-building opportunities, designed to connect home furnishings brands with design influencers.
“In terms of an overall experience, the interaction a buyer or influencer has with a brand inside a showroom is an absolutely vital component to his or her overall impression of High Point Market, and therefore it impacts their likelihood of returning in the future,” commented Ashley Grigg, Director of Marketing and Communications for the High Point Market Authority. “This new educational opportunity will undoubtedly assist exhibitors in fine-tuning their influencer marketing strategies, while also touching on trade show marketing and how those two strategies can and should overlap.”
This track will be co-produced by Esteem Media, producer of the Design Influencers Conference, and the High Point Market Authority. The two also separately partner on two High Point Market programs, the Design Bloggers Tour and the Insider’s Tour.
“Our work with the High Point Market Authority’s leading blogger and influencer marketing tours proved that there is a significant marketing and sales advantage to be had once brands, manufacturers and exhibitors actually engage with the design industry’s influencer community,” commented Adam Japko, founder of the Design Influencers Conference and President of Esteem Media. “This addition to the conference was a logical next step in order to strengthen the event’s connection-making potential and further strengthen the design influencer community as a whole.”
Registration for the 2019 Design Influencers Conference is currently open for both the influencer track and the new brand track at www.designinfluencersconference.com/register. Inquiries related to exhibiting and sponsorship opportunities can be sent to Laurie Powell at lpowell@eventpower.com. General conference inquiries can be sent to info@design-bloggers-conference.com.
