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IIDA Announces Neocon 2023 Best Booth Winners

Winners of the IIDA Showroom and Booth competition at Neocon were chosen based on several criteria including design originality.

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Neocon best showroom Hightower
The Hightower booth won again this year for best showroom under 4,000 square feet.

The International Interior Design Association (IIDA) is honored to announce the winners of the 2023 IIDA Showroom and Booth Design Competition for their originality of design, visual impact, and effective use of materials. Criteria for the annual competition are based on the outstanding use of space, color, texture, lighting, and graphics in showrooms and booths at NeoCon. 

NeoCon offers some of the year’s most innovative showcases, evident in this year’s entries,” said IIDA Executive Vice President and CEO, Cheryl S. Durst, Hon. FIIDA. “IIDA is excited to see this creativity and design insight, as it displays what designers and manufacturers alike are envisioning and driving towards.”

Competition entries were judged by a jury panel of industry experts, including Stantec Associate and Interior Designer, Jill Dexter, IIDA, RID; FORTYSEVEN Founder and Chief Strategist, Yana Ronin, IIDA; Gresham Smith Interior Designer, Midori Shim, IIDA, RID; and Corporate Environments International, LLC Director of Sales, Cyd Shizuru, Ind. IIDA.

“There is so much thought that must go into these unique, clever spaces,” said Dexter on behalf of the jury. “Each winner exemplifies the bright future of our industry and wowed us on how every inch of space must celebrate and spotlight the product while captivating and motivating the visitor to engage all at once.”

The winners of the 2023 IIDA Showroom & Booth Design Competition are:

Large Showroom – 4,000 sq. ft. or larger

Design Firm/Manufacturer: Turf

Design Firm/Manufacturer Location: Gilberts, Illinois


Small Showroom – Under 4,000 sq. ft.

Design Firm/Manufacturer: Hightower

Design Firm/Manufacturer Location: Portland, Oregon


Large Booth – 400 sq. ft. or larger

Design Firm/ Manufacturer: Mizetto

Design Firm/Manufacturer Location: Chicago


Small Booth – Under 400 sq. ft.

Design Firm/Manufacturer: FSorb

Design Firm/Manufacturer Location: San Juan, Puerto Rico


Best of Competition

Design Firm/Manufacturer: Turf

Design Firm/Manufacturer Location: Gilberts, Illinois

Winners will be featured on IIDA’s website as well as promoted to more than 400,000 followers on IIDA social media channels. For more information or questions in regard to this or other IIDA design competitions, contact competitions@iida.org.

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