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The Import Collection Announces Kavana Home Decor Brand

Kavana, a new home decor collection from The Import Collection, will launch at January Markets. 

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Kavana, Import Collection
The Import Collection is set to launch Kavana, a new home decor collection, in January.

The Import Collection is launching Kavana, a design-forward and collection-based assortment of 1,000+ home décor, wall art and accent furniture products. Kavana products are being developed by in-house designers and manufactured by artisan craftsman around the world.

Kavana products will combine an elevated brand aesthetic with unique pieces, detailed finish work and complementary products for virtually all décor settings. The Import Collection plans to leverage their 40-year history within the industry to build Kavana to over 2000 unique products that appeal to both retail and design customers.

“Kavana means direction, intention or purpose, which we thought was a perfect way to describe our vision for the industry. This has always been a product-driven industry, and we believe Kavana products will connect with consumers that demand uniqueness, quality and value” David Mehdyzadeh, Founder & CEO of The Import Collection, said.  

Mehdyzadeh sees strong opportunity within the home industry and outlined why timing was right for launching a new brand in 2022. “We have a bold vision for how our industry is going to grow over the next 10 years. We believe our focus on unique products and finishes combined with creating an amazing customer experience will win retailers, designers and consumers over to Kavana," he added.
Kavana will be launched in The Import Collection’s showrooms in Atlanta, Dallas, and Las Vegas in January.  For more information about The Import Collection or Kavana, visit www.importcollection.com

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