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ITA to Present Virtual Performance Fabric Showings

Registration for the virtual events is open to all fabric buyers.

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Showtime performance fabrics

ITA members will be sharing their new introductions and providing education about their individual performance brands via Zoom during the upcoming Showtime Market, sponsored by Crypton, on May 16-19, 2021. Participating members are established performance brands including Bella-Dura, Crypton, Fortress by Richloom, InsideOut, Revolution, and Sunbrella. The showings are intended to allow new buying companies to experience Showtime and get a feel for what they can gain by attending in person.

The virtual presentation schedule is as follows:

Monday, May 17


The Ins & Outs of InsideOut Performance Fabrics

InsideOut Performance Fabric is the first all-in-one performance fabric and is a single solution to any performance need, inside or out! You no longer have to sacrifice the aesthetic you desire for the performance you need. We are LIVABLE LUXURY! In addition to the core performance qualities of being easy to clean and highly durable, InsideOut is also bleach cleanable, disinfectant spray safe, fade resistant and liquid resistant.


Sunbrella: Translating inspiration into the perfect performance fabrics for any home

Our breadth of fabrics brings style, luxury and function to both indoors and out, for the way we live today. We offer fabric solutions that are aesthetically pleasing through pattern, color and texture, but always hitting our high standards of cleanability, durability and comfort. We are excited to share our new performance fabrics with you and what inspires us when we are creating them.


Performance 101 with Fortress by Richloom

Fortress Performance, Richloom’s brand name for performance fabrics combines functionality, design and “ease of use”.  Today’s consumers want a product that meets their unique and specific needs and within the Foress brand, Richloom offers multiple line extensions for the discerning consumer.  Join Richloom’s Director of Merchandising & Retail Sales Jeannie Corey and Michael Saivetz our COO as they discuss the benefits and differences between our Home Performance and Clear Performance offerings, including the sustainability and cleanability benefits.

Tuesday, May 18


Focus on Choice: A Whole New World of Indoor Performance with Crypton

From style to substance, the world of performance is expanding in ways that will open up even more potential. Discover the first-to-market developments including Performance Cottons that bring a refreshingly organic feel and a no-nonsense sustainability platform to performance. Join the Crypton design and marketing team to explore and see some of the newest super intelligent, pretty and value-added fabrics


Bella-Dura HOME: Creating Harmony Between Beauty and Performance

Whether it is high durability or cleanability, performance is everything today. Bella-Dura HOME has been specially created for residential interior and exterior environments where performance and design are equally important.  This line of American made fabrics are bleach cleanable, soft to the hand, decorative, and durable.  Join Design Director Sarah Keelen to see the newest introductions and learn what sets this brand apart.


From Yarn to Loom: Explore the American and PFC Free Textile Revolution with Revolution Performance Fabrics

At Revolution Performance Fabrics, we believe very good design starts with stain resistant, bleach cleanable, made in the U.S.A. upholstery fabric. All fabrics are forever PFC chemical free making them easy on your home and the environment. Join the Revolution Marketing team to explore their American made yarn and fabric story and explore new outdoor and indoor fabric collections from STI Fabrics and Brentwood Textiles.

Registration is open to all fabric buyers. 


Fabric buyers interested in attending the upcoming Showtime Market in person can register at https://showtime.internationaltextilealliance.org/.


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