Artisanal carpet/broadloom and area rug designer and custom flooring specialist KALEEN is updating its product offering and service options starting Fall 2023 to focus on four key segments:
- LUXE Collection
- Handmade soft flooring goods
(More details on each category are listed on the second page of this press release.)
KALEEN’s new, go-forward strategic plan, which is set to launch in tandem with the upcoming High Point Market in October, centers on the 26+ year-old company’s better- and best-tiered product qualities and its honed expertise in carpet customization to address robust market sectors.
“As our product qualities and styles have elevated, so has our brand,” explains Monty Rathi, KALEEN Chief Operating Officer. “Our customer is rapidly shifting to a more discerning clientele with a penchant for fashion-forward design in artisan-crafted qualities and custom-made styles.”
He continued: “We’re building on our biggest successes and tap emerging opportunities with retailers, designers, hospitality clients and end-consumers – with the goal to, ultimately, fuel even greater growth for our entire business.”
Growing demand is being met via KALEEN’s many recent strategic investments in these four target categories of goods and services, in anticipation of this evolution. Among these: an expanded production team; state-of-the-art machinery; broaden capabilities for customizing carpets and rugs; upgrades to the Kaleen website, including more user-friendly features and faster checkout; an expanded breadth of best-in-class products; and a deeper dive into large-scale custom-curated projects.
More specifically, this sturdy foundation has also paved the way for KALEEN to service hospitality, residential and commercial projects for high-end properties and projects.
“Today, we are well-equipped to quickly and adeptly seize on niche market shares,” Rathi says.
To accommodate this new business model, KALEEN is actively phasing out its machine-made area programs and area rug qualities from its operations and product offerings.
KALEEN will be presenting its newest collections and services at High Point Market, October 14-18. The company’s showroom is located at: ShowPlace 2345, on the second floor.