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Kuzco Updates Auroralight Branding and Logo

Kuzco has announced updates and a new logo for its recently acquired Auroralight outdoor lighting brand. 

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Auroralight logo
Auroralight has an updated logo.

Kuzco Group has announced the launch of a new logo for its recently acquired brand, Auroralight. Following the integration of  Auroralight into the Kuzco Group family in January 2024, this unveiling marks a significant milestone in the brand's  evolution within the industry. 

Auroralight, renowned for its excellence in outdoor lighting design and manufacturing, joins hands with Kuzco  Group in its mission to innovate and illuminate. With a commitment to quality and innovation, Kuzco Group has  been at the forefront of lighting technology for years, and the addition of Auroralight further strengthens its  position in the market, the company said. 

According to Kuzco, the new logo embodies the essence of both Auroralight's legacy of excellence and Kuzco Group's vision for the  future. It symbolizes the synergy between quality, elegance, and luxury, reflecting the brand's dedication to  timeless craftsmanship while embracing modern innovation. 

"We are thrilled to unveil the new logo for Auroralight," said Paul Sidhu, VP of Brand at Kuzco Group. "This represents more than just a visual identity; it signifies a new chapter in Auroralight's journey as part of the Kuzco Group family. We are committed to upholding the brand's legacy of excellence while introducing fresh  perspectives and expanded capabilities." 

As part of the integration process, Auroralight will also roll out a revamped website, aligning with Kuzco Group's SKU nomenclature. The updated website will offer a seamless browsing experience, allowing customers to explore Auroralight's extensive range of outdoor lighting solutions with ease. 

"We believe that this integration will not only enhance our product offerings but also provide greater value to our  customers," added Sidhu. "By combining Auroralight's expertise with Kuzco Group's resources, we aim to set new  standards of excellence in the outdoor lighting industry." 

The unveiling of the new logo and website signifies Kuzco Group's unwavering commitment to innovation and  customer satisfaction. With Auroralight's rich heritage and Kuzco Group's forward-thinking approach, the future  looks brighter than ever for outdoor lighting enthusiasts. For more information, please visit www.auroralight.com 

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