Lighting the Way: Episode 4 - Boosting Your E-Commerce Strategy

In this episode of Lighting the Way, we talk with Josh Walter, CEO and Co-Founder of BrandJump.

Lighting the Way

In this episode of Lighting the Way, Managing Editor Amy McIntosh talked with Josh Walter, CEO and Co-Founder of BrandJump. Walter explained that e-commerce in lighting retail today is now a necessity, and outlined what independent lighting retailers can do to either add e-commerce or boost their current e-commerce offerings. He offered tips for making online shopping feel more like the brick-and-mortar experience, and explained the advantages of enlisting a consultant to help shape your e-commerce strategy.

This episode is sponsored by Kichler and Dallas Market Center.

kichlerdallas market center

Listen to the full episode below, or subscribe on Apple Podcasts, Google Podcasts, or Spotify!

About the Podcast:

Lighting the Way is a podcast from the editors of Furniture, Lighting & Decor magazine, spotlighting the latest innovations in lighting design and technology. Join us twice a month for interviews with lighting industry experts to learn how the industry is moving forward.

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