In this episode of Lighting the Way, Managing Editor Amy McIntosh talked with Josh Walter, CEO and Co-Founder of BrandJump. Walter explained that e-commerce in lighting retail today is now a necessity, and outlined what independent lighting retailers can do to either add e-commerce or boost their current e-commerce offerings. He offered tips for making online shopping feel more like the brick-and-mortar experience, and explained the advantages of enlisting a consultant to help shape your e-commerce strategy.
This episode is sponsored by Kichler and Dallas Market Center.
About the Podcast:
Lighting the Way is a podcast from the editors of Furniture, Lighting & Decor magazine, spotlighting the latest innovations in lighting design and technology. Join us twice a month for interviews with lighting industry experts to learn how the industry is moving forward.