Maxim Lighting launched a new website last November.
Enlisting the help of Furniture Branding, Maxim Lighting’s website was redesigned to be responsive as a content rich marketing tool for the company, supporting showrooms in their sales process and consumer research.
“We were thrilled to help an industry veteran such as Maxim Lighting modernize its web presence, image and the experience it provides for its broad audience,” says Jason Pires, CEO and Senior Creative Director of Furniture Branding. “As a lifestyle-driven branding agency, we knew we had the opportunity to not only provide an innovative and responsive design, but also to tell the Maxim story of heritage, design and style in a much more benefitting and engaging way.”
Some of the new website features include a fully responsive design, large product imagery, interior design corner, dealer locator, consumer wish list and a variety of high demand resources and tools.
The project took 12 months to complete and was a collaboration between Furniture Branding’s creative, design and development team, and Maxim’s in house tech and marketing departments, leveraging the company’s existing database and ERP system while integrating a complete redesign, with new sections and an upgraded content management system.
“Redesigning and re-launching the Maxim website was a large undertaking that involved a great number of variables and expectations,” says Naomi Sperling, Chief Operations Officer of Maxim Lighting. “The impact of the new website has been great as well. I am glad we enlisted an agency that took the time to understand our business, cared about the project’s success and was flexible during the complex process.”
Furniture Branding was just awarded with Summit International Awards’ Emerging Media Leader Award for the redesign of the Maxim website.
