Gift, decor and lifestyle supplier Mud Pie has acquired additional space for the brand’s flagship showroom at AmericasMart Atlanta, Building 2, Suite 680. The expansion, which brings Mud Pie’s Atlanta showroom footprint to 20,900 square feet, will debut to retailers this July at Atlanta Market.
All 1,264 square feet of new display space will house Mud Pie’s growing Baby & Kids gift collection, and will resemble a traditional retail environment. Mud Pie President Fred Pannek, notes, “We are thrilled to expand our flagship showroom in Atlanta and offer retailers a glimpse of what Mud Pie product will look like in their stores. Our aim is to create a lifelike retail setting where buyers become shoppers, while also taking inspiration to create show-stopping holiday displays.”
New Fall, Holiday Collection
Mud Pie will also debut its Fall/Holiday 2022 Home along with Kids and Women collections in Atlanta. The company also has showrooms in Dallas and Las Vegas.
Mud Pie’s fall/holiday 2022 home line features two brand new collections: White Christmas and Make It Merry. White Christmas is a tonal white-on-white group with hints of forest green that evokes sophistication and coziness. Mud Pie’s in-house design team was inspired by those who opt for clean, neutral Christmas décor, as well as those who pair classic, white pieces with familiar reds and greens. Make It Merry is Mud Pie’s new whimsical collection and features Santa, reindeer and snowman icons galore. The collection is primarily red and green and introduces quirky new fonts and textures that give ceramics a one-of-a-kind look. All of the artwork in this collection is hand-painted, and the craftsmanship of the ceramics demonstrate the attention to detail Mud Pie has long been known for. Founder and CEO, Marcia Miller, notes, “We are thrilled to introduce these two brand new collections to our holiday repertoire. We feel that White Christmas and Make it Merry round out our product offerings and provide a fresh take on holiday serveware and décor.”
Versatility is the name of the game this season, with 25 products that can be displayed in more than one way. Mud Pie is introducing nine sets of reversible pillows, including the show stopping Four-Sided Holiday Pillow—a washed canvas pillow that turns for year round use. The home collection also features four reversible wood plaques, four tin or canvas hanging holiday signs, four table runners, a set of placemats, a sponge holder, and a two-in-one dip dish/pedestal server. Vice President of Merchandise Lauren Brekke, says, “The move for more multi-purpose pieces comes as a solution for customers who want more bang for their buck. Having a single piece that can work throughout each major holiday this fall and winter is a huge win for us. I think retailers are going to be elated to see inventory that is so versatile.”
New piece types emerge this fall/holiday, like LED light-up gnomes, a mini pie skillet set, a cookie baking stamp set, a ‘store bought’ ceramic dip dish, cookie exchange tin, and milk carton for Santa. Pannek notes, “The product offerings this season are simply unparalleled. Our design and merchandising teams have gone above and beyond to produce stunning product at a remarkably affordable price point.”