NY Now Launches Digital Market

The digital platform harnesses the power of AI to build connections, foster discovery and drive year-round, sustained business.

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NY NOW, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, announced its plan to launch an innovative platform to serve as the digital companion to its live events. NY NOW Digital Market will open on October 3, 2020, with 5 Live Show Days and will unite NY NOW’s unparalleled community of retailers, brands, and makers for live events, experiences, connection, reactivation, and holiday buying. This cutting-edge digital solution was developed to enable brands and retailers to pivot from the in-person event to a digital environment while ensuring a premium, interactive user experience.

“We are delighted to finally launch the NY NOW Digital Market after months of prep work. Our brands and retailers are demanding a digital companion to the in-person event, and that will become a reality on October 3. The Digital Market and Live Show Days will hold true to all that our community loves about NY NOW and will provide buyers an exceptional journey of discovery through our diverse and eclectic range of brands. We are excited to bring this simple, easy-to-use solution to market when our community needs it most -- just in time for the holiday rush and some much-needed connection during these unprecedented times.”, said Tim Hart, SVP, Retail Group, Emerald.

The NY NOW Digital Market platform will harness the power of AI to create customized, intuitive networking experiences and matchmaking opportunities. A true digital companion to in-person events, the NY NOW Digital Market is fueled by state-of-the-art AI and machine learning to maximize and generate leads as well as provide unique discovery for brands and retailers alike.

“The Digital Market will be available on both desktop and mobile app and will provide the tools our community needs to connect year-round -- live video, chat, simple appointment booking, and dynamic AI-powered search, so our exhibitors’ products are served up to the most relevant buyers,” adds Hart.

Retailers will benefit from: enhanced search capabilities across product categories, communities, and trends; best-in-class digital functionality including video calls, appointment setting; and a machine learning layer that curates personalized brand recommendations specific to their buying needs.

Participating brands will have the unique opportunity to connect with NY NOW’s community of over 140,000 retailers to elevate their new collections, best-sellers and tell their stories.

The NY NOW Digital Market will open on October 3 with five Live Show Days of experiences, including talks, awards, product demonstrations, and workshops. It will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business. NY NOW Winter 2021 will be a hybrid in-person and digital event. The Digital Market Live Show days will take place from Thursday, February 4 to Friday, February 12, 2021. And the in-person event at the Javits Center is scheduled for Sunday, February 7 to Wednesday, February 10, 2021.

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