Responding to industry conditions and the need for more innovative marketing tools that can be viewed and presented online, Parker House has added digital catalogs to its website. The launch includes four digital catalogs that encompass its entire product line, including: Parker House case goods, Parker Living leather motion upholstery, Parker Living fabric motion upholstery and Parker Living Sleep (upholstered beds). The catalogs can be accessed directly at www.parker-house.com/pages/catalogs.
Each digital catalog is fully interactive, and every product shown is linked to its detailed listing within the website. Catalog pages include romance copy about the unique aesthetic of each collection, key features and benefits, and multiple photos of each piece. The catalog is easy to navigate and includes an interactive table of contents (TOC) and the ability to return to the TOC from any page.
“We are committed to providing marketing tools that make it easy for our dealers to browse, search and view our entire line of home furnishings, so we are excited to debut these new interactive product catalogs,” said Chris Lupo, president of Parker House. “Our line continues to grow and now encompasses home office, media, occasional, leather and fabric motion upholstery, and upholstered beds. Not only do our new online catalogs provide another way of seeing our furniture—as digital tools they’re also always up to date.”