With an ever-growing product assortment that includes new collections with Coastal Living and Southern Living, Regina Andrew Detroit has more than doubled its showroom space in High Point with an expansion set to open this fall market.
The company expanded its 3,500-square-foot InterHall showroom (IHFC, IH006) by adding an additional 5,500 square feet from the vacated Gabby showroom.
“We‘ve needed additional space to properly display the line for several years,” said Jim Bonomo, COO, Regina Andrew Detroit.
Previously, the company was only able to show around 60 percent of its line, but with this expansion, Regina Andrew will have the space to display 100 percent of its offerings. The additional space allows the company to merchandise products by collections and by lifestyles to guide the buyer as they walk through the showroom.
The expansion also gives Regina Andrew an entrance on Wrenn Street, where the company will create a branded outdoor façade. With easier access, Regina Andrew will expand its operation in High Point to a year-round model, and has already hired new internal sales representatives to staff the showroom throughout the year.
The move comes as Regina Andrew focuses on High Point as its market priority. The company has shown in InterHall since 2010.
“The business has realigned so that High Point Market is the only show we participate in,” said Bonomo.
Regina Andrew will celebrate the expansion with a ribbon cutting Saturday, October 16, at 2:45 p.m., and a reception in partnership with RUE Magazine on Sunday, October 17, at 6 p.m. Both events will be held at the showroom.