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Sarreid Adds VP of Design and Creative

Sarreid has brought on Mickey Sharpe as the new VP, and the company has also promoted Steadman Lanier to Director of Marketing. 

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Mickey Sharpe, Steadman Lanier
Sarreid has brought on Mickey Sharpe and promoted Steadman Lanier.

As part of Sarreid's ongoing commitment to expand its capabilities and deliver unparalleled value to its  clientele, the company has announced two key additions to the team:

Sarreid has announced that Mickey Sharpe will be joining the team to fulfill a vital role as VP of Design and Creative. Sharpe brings with him a wealth of experience and expertise that will undoubtedly benefit Sarreid. His background includes nearly two decades of invaluable experience in the furniture industry. From his tenure as an Account Manager at a commercial furniture company to his role as the Designer/Owner of Mickey Sharpe Design, he has consistently demonstrated a keen understanding of design, sales, and project management.

During his 20 plus years as a designer, Sharpe has demonstrated exceptional creativity and vision, overseeing a diverse portfolio of projects ranging from residential renovations to commercial ventures. Sharpe's keen eye for detail, coupled with his commitment to excellence, has resulted in the successful completion of projects across multiple states and his recognition in prestigious publications. His collaborative spirit and innovative approach have led to partnerships with leading brands in the furniture industry where he designed his own product collection, consulted on product design and showroom aesthetics as well as designing and styling sets for professional photography shoots.

As Sarreid looks to the future, Sharpe will play a pivotal role in driving our company's growth initiatives, leveraging his expertise to elevate our product offerings and enhance the client experience. We are confident that his unique perspective and creative vision will contribute significantly to our success in 2024 and beyond.

Marketing Promotion

Steadman Lanier has been promoted to the position of Director of Marketing/Social Media. Lanier has been an invaluable member of the Sarreid team since joining the company in 2018 as a Digital Media Coordinator. In her tenure, Lanier has helped refine our brand image through the creation of impactful email campaigns, the establishment of the Sarreid blog, the development of lookbooks and sales tools for our representatives, and fostering meaningful relationships with interior designers to produce fresh and engaging content. Lanier has played a pivotal role in revolutionizing Sarreid's branded content and elevating our presence in the market.

With her background in fashion retail and her extensive experience in marketing, including owning and operating a successful high-end women's clothing boutique, Steadman brings a unique perspective and a wealth of expertise to her new role. Her keen understanding of consumer behavior, coupled with her creative vision, will undoubtedly help position Sarreid as a leader in the industry.

The addition of Sharpe will bring Sarreid closer to the product needs and the desires of the company's clients as he has 20 years of independent interior design experience. Lanier will offer a fashion-forward perspective to the company's messaging and imagery. Having owned and operated a high-end women’s boutique for 15 years, she is the epitome of the target consumer. 

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